Hey Anuj

Unlike your BMC or any other tool used for internal communication, understanding, and validation, a pitch deck is targeted towards the external audience. You need to be sure of the purpose while writing your pitch deck – to represent your idea to the external audience and to make a great first impression.

Usually you get a limited time to present your pitch deck so keep it short. Here’s what all you can include in it –

1) Elevator pitch – a short but engaging introduction
2) Problem – a real-world problem for which your target audience is actually looking for a solution.
3) Opportunity – What’s the opportunity for your business?
4) The product – How do you capitalize on that opportunity and what product do you plan to launch
5) The business model – How will you operate? What will be your USP? And how will you make money?
6) Competition – A full analysis of your competition
7) Marketing – How do you plan to create a perfect positioning for your product and market it.
8) Key Metrics – What is the progress till now, how have you validated your assumptions, and what are the future forecasts?

We’ve written a great guide on how to create a pitch deck here – https://www.feedough.com/pitch-deck/
You can refer to it for more information.