Janny
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  1. Maitya

    Maitya

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    Maitya

    There are few tactics and tips which you can use so as to increase your response rate. Firstly, the most simple and basic way to increase the response rate is with digital marketing and it can be done by giving your audience a voice in which you can ask them for their feedback. The new rule which saRead more

    There are few tactics and tips which you can use so as to increase your response rate. Firstly, the most simple and basic way to increase the response rate is with digital marketing and it can be done by giving your audience a voice in which you can ask them for their feedback. The new rule which says, content is the king is indeed true. Using interactive content is a powerful way to boost response rates because of its engaging nature. You can also host contests, to attract the response which can be accompanied by giveaways, which can act as a bait. Lastly, you can personalize the emails, so that it feels special and relatable.

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rayon
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  1. Maitya

    Maitya

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    Maitya

    According to a source, "A survey response rate of 50% or higher should be considered excellent in most circumstances. A high response rate is likely driven by high levels of motivation to complete the survey, or a strong personal relationship between business and customer. Survey response rates in tRead more

    According to a source, “A survey response rate of 50% or higher should be considered excellent in most circumstances. A high response rate is likely driven by high levels of motivation to complete the survey, or a strong personal relationship between business and customer. Survey response rates in the 5% to 30% range are far more typical.” Although if our subject here is of marketing referral rate then on an average, generally a good response rate is considered to be 10%, which is the aim of this marketing campaign. However this number can be higher or lower by some percentage, which would depend on a company’s experience and the work put in the marketing campaign.

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Manushree Mishra
Manushree Mishra

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  1. Maitya

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    Maitya

    Hey manushree, its not very difficult to calculate the response rate, in fact you can just do it one step. Basically the response rate is a measure of people's response or we can say it measures how many people responded to a marketing campaign. This can be easily calculated by dividing the number oRead more

    Hey manushree, its not very difficult to calculate the response rate, in fact you can just do it one step. Basically the response rate is a measure of people’s response or we can say it measures how many people responded to a marketing campaign. This can be easily calculated by dividing the number of responses by the total number of possible responses. The result is to be multiplied by 100 as a rate generally comes in the percentage form.

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rayon
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  1. Maitya

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    Maitya

    Response rate is a term generally used for surveys which means that in a survey research, it is calculated as the number of people who answered the survey divided by the number of people in the sample. Although it has a slightly different meaning when we talk in terms of marketing, here the responseRead more

    Response rate is a term generally used for surveys which means that in a survey research, it is calculated as the number of people who answered the survey divided by the number of people in the sample. Although it has a slightly different meaning when we talk in terms of marketing, here the response rate is a measurement of the number of people who respond to a certain call-to-action. Basically, when marketers want to obtain a response from consumers, they will distribute an offer to the consumers. Then the consumers who respond to this offer are calculated under this response rate.

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rayon
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  1. Maitya

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    Maitya

    You can always improve the engagement rate on your post or content by following some simple steps. Firstly when you start putting out your content try to engage with the similar content based accounts on the platform, this will help you to gain the support of the accounts in same industry and also tRead more

    You can always improve the engagement rate on your post or content by following some simple steps. Firstly when you start putting out your content try to engage with the similar content based accounts on the platform, this will help you to gain the support of the accounts in same industry and also their followers. Try to use hashtags which relate with your content and put better captions. You can also post your own picture or some other pictures to give it a personal touch and who would miss a peek into your life, people feel its relatable and humans are social animals. Lastly, try to reply to the comments as quickly as possible and create a direct link with your followers.
    Watch the video below to see some more helpful tips.

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Janny
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  1. Maitya

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    Maitya

    There's no thumb rule or simply speaking there is no standard formula to calculate the engagement rate. In fact there are many ways in which you can calculate the engagement rate and that could depend upon what is it for, whether its a social media or some other platform. One simple way to calculateRead more

    There’s no thumb rule or simply speaking there is no standard formula to calculate the engagement rate. In fact there are many ways in which you can calculate the engagement rate and that could depend upon what is it for, whether its a social media or some other platform. One simple way to calculate it is to simply ascertain the total engagement on your website or a particular content and then divide it by total followers, to get the percentage multiply the result by 100.
    To see more methods you can check the link below:
    https://blog.hootsuite.com/calculate-engagement-rate/

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Manushree Mishra
Manushree Mishra

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  1. Maitya

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    Maitya

    Higher the engagement rate, better the efficacy of brand campaign. Engagement rate is usually associated with social media platforms like Facebook, Instagram, YouTube etc. According to one source, on Instagram if the engagement rate is between 1% to 3.5% then it is generally considered good or averaRead more

    Higher the engagement rate, better the efficacy of brand campaign. Engagement rate is usually associated with social media platforms like Facebook, Instagram, YouTube etc. According to one source, on Instagram if the engagement rate is between 1% to 3.5% then it is generally considered good or average, while the engagement rate below 1% is considered absolutely low. Above 6% of engagement rate shows that you have extremely active engagement and is considered very high.

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rayon
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  1. Maitya

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    Maitya

    According to a definition, "An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more." SimRead more

    According to a definition, “An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.” Simply speaking, engagement rate provides a way to measure the traffic on your website or online content or we can say that it tracks how actively involved with your content your audience is. This engagement of consumer can be seen through the views, likes, comments etc. This shows the efficacy of brand campaign and is an important part of digital marketing.

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  1. Manushree Mishra

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    Manushree Mishra

    Well there can be a lot of reasons for you to have high bounce rate. It could be a technical problem to content problem. You need to figure out what's not working with you. Check if your page is good with time or not, a lot of people are disappointed by the fact that some websites generally load sloRead more

    Well there can be a lot of reasons for you to have high bounce rate. It could be a technical problem to content problem. You need to figure out what’s not working with you. Check if your page is good with time or not, a lot of people are disappointed by the fact that some websites generally load slow and they switch to the one with better speed, nobody wishes to waste time, right?
    If you have advertisements floating all over your page then don’t trust your users to stay. Certain types of banner ads are also distracting, and they can reduce the amount of trust your visitors feel when on your site. Without trust, they are unlikely to provide you with email addresses, contact information, or payment info. Intrusive advertisements will reduce the reputation of your landing pages and diminish the value of your content in the eyes of your visitor.
    Also, the quality of copy on your landing page goes well beyond the grammar and spelling. The copy needs to quickly communicate to the visitor that you understand their problem and offer them a solution. Also it could be about presentation, a poor or unpolished visual design can distract visitors to your site, but it can also reduce the amount of time the person is willing to look at the page for purely aesthetic reasons.

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Maitya
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  1. Manushree Mishra

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    Manushree Mishra

    Hey maitya, here are some tips you can follow to reduce the bounce rate. Although you should know if your bounce rate is less than 40 per cent then I don't think you need to follow any of these tips at all. Although if its significantly higher then here are few things you can try. Firstly try to proRead more

    Hey maitya, here are some tips you can follow to reduce the bounce rate. Although you should know if your bounce rate is less than 40 per cent then I don’t think you need to follow any of these tips at all. Although if its significantly higher then here are few things you can try. Firstly try to provide a better overall user experience, you can do this by carefully watching out how your users behave and what influences their decisions. You may improve the first page that opens on your website or we can say your homepage, as this is the first thing they’ll see on your website so make sure it holds your user on it for longer. Generally users make up their mind in a few seconds if they want to be on the website or not, so make sure that you don’t disappoint them with speed. To speed up your site, you should optimize your images, use a Content Delivery Network, add better caching, and consider switching to a faster hosting provider. You can use videos too as they are highly engaging and grab attention more than text or even images. You can use a fullscreen video as a background, or add it next to your call of action.
    You may also plan a consistent content strategy. While many marketing experts would recommend you to experiment with different content strategies, there is also something to be said about a consistent content plan.

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