Analytics

According to a source, “A survey response rate of 50% or higher should be considered excellent in most circumstances. A high response rate is likely driven by high levels of motivation to complete the survey, or a strong personal relationship between business and customer. Survey response rates in the 5% to 30% range are far more typical.” Although if our subject here is of marketing referral rate then on an average, generally a good response rate is considered to be 10%, which is the aim of this marketing campaign. However this number can be higher or lower by some percentage, which would depend on a company’s experience and the work put in the marketing campaign.

Response rate is a term generally used for surveys which means that in a survey research, it is calculated as the number of people who answered the survey divided by the number of people in the sample. Although it has a slightly different meaning when we talk in terms of marketing, here the response rate is a measurement of the number of people who respond to a certain call-to-action. Basically, when marketers want to obtain a response from consumers, they will distribute an offer to the consumers. Then the consumers who respond to this offer are calculated under this response rate.

There’s no thumb rule or simply speaking there is no standard formula to calculate the engagement rate. In fact there are many ways in which you can calculate the engagement rate and that could depend upon what is it for, whether its a social media or some other platform. One simple way to calculate it is to simply ascertain the total engagement on your website or a particular content and then divide it by total followers, to get the percentage multiply the result by 100.
To see more methods you can check the link below:
https://blog.hootsuite.com/calculate-engagement-rate/

According to a definition, “An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.” Simply speaking, engagement rate provides a way to measure the traffic on your website or online content or we can say that it tracks how actively involved with your content your audience is. This engagement of consumer can be seen through the views, likes, comments etc. This shows the efficacy of brand campaign and is an important part of digital marketing.