Discy Latest Questions

Anyone else seeing dramatic ranking shakeups lately? Thankfully, this client is the blue line, but that’s a serious drop and recovery. We don’t operate at all in the black hat world, so our links and content should be in good shape. ...Read more

  1. Yet another update?? Could be a refined version of the Feb 7 update that shook us up. Traffic went up and down and settled to near normal after about 10 days. But last seven days have not shown any change – if anything, traffic and page views have increased a little!

    Yet another update?? Could be a refined version of the Feb 7 update that shook us up. Traffic went up and down and settled to near normal after about 10 days. But last seven days have not shown any change – if anything, traffic and page views have increased a little!

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Can anyone provide me an easy to understand Google Analytics guide?

  1. I agree with zubeda. Visit that url online and let me know if you face any issue regarding the same.

    I agree with zubeda. Visit that url online and let me know if you face any issue regarding the same.

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  1. Hey manushree, its not very difficult to calculate the response rate, in fact you can just do it one step. Basically the response rate is a measure of people's response or we can say it measures how many people responded to a marketing campaign. This can be easily calculated by dividing the number oRead more

    Hey manushree, its not very difficult to calculate the response rate, in fact you can just do it one step. Basically the response rate is a measure of people’s response or we can say it measures how many people responded to a marketing campaign. This can be easily calculated by dividing the number of responses by the total number of possible responses. The result is to be multiplied by 100 as a rate generally comes in the percentage form.

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  1. According to a source, "A survey response rate of 50% or higher should be considered excellent in most circumstances. A high response rate is likely driven by high levels of motivation to complete the survey, or a strong personal relationship between business and customer. Survey response rates in tRead more

    According to a source, “A survey response rate of 50% or higher should be considered excellent in most circumstances. A high response rate is likely driven by high levels of motivation to complete the survey, or a strong personal relationship between business and customer. Survey response rates in the 5% to 30% range are far more typical.” Although if our subject here is of marketing referral rate then on an average, generally a good response rate is considered to be 10%, which is the aim of this marketing campaign. However this number can be higher or lower by some percentage, which would depend on a company’s experience and the work put in the marketing campaign.

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  1. Before I explain how it is calculated, I shall start by explaining what bounce rate is. Going by the definition: Bounce rate is the percentage of site visits that are single-page sessions, with the visitor leaving without viewing a second page. It is typically used as a measurement of a website’s ovRead more

    Before I explain how it is calculated, I shall start by explaining what bounce rate is. Going by the definition: Bounce rate is the percentage of site visits that are single-page sessions, with the visitor leaving without viewing a second page. It is typically used as a measurement of a website’s overall engagement. Generally, we can say that the no. of clicks on your website which didn’t result in anything, or after one click it wasn’t used for anything else or nothing else was viewed on it.
    Now let’s see how is it calculated, its really simple, it is calculated by the total number of one-page visits divided by the total number of entries to a website. For instance:
    Let’s say if the homepage of a website receives 10000 visitors over the course of a month, and 2000 of those visitors leave the site after viewing the homepage without proceeding to any other pages, then the bounce rate of the homepage would be 20%.

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  1. There are few tactics and tips which you can use so as to increase your response rate. Firstly, the most simple and basic way to increase the response rate is with digital marketing and it can be done by giving your audience a voice in which you can ask them for their feedback. The new rule which saRead more

    There are few tactics and tips which you can use so as to increase your response rate. Firstly, the most simple and basic way to increase the response rate is with digital marketing and it can be done by giving your audience a voice in which you can ask them for their feedback. The new rule which says, content is the king is indeed true. Using interactive content is a powerful way to boost response rates because of its engaging nature. You can also host contests, to attract the response which can be accompanied by giveaways, which can act as a bait. Lastly, you can personalize the emails, so that it feels special and relatable.

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  1. Hi Maitya, I think every website has at least some percentage of the users who turn in to their homepage and then don't make another click to view anything else. Although a bounce could include multiple actions taken by a user. In Google Analytics, bounce rate is actually the percentage of single inRead more

    Hi Maitya, I think every website has at least some percentage of the users who turn in to their homepage and then don’t make another click to view anything else. Although a bounce could include multiple actions taken by a user. In Google Analytics, bounce rate is actually the percentage of single interaction visits to a website. A pageview is going to be the most common second interaction on the bulk of websites, but there are a handful of other possible interactions—events*, transactions, and so on—that also affect bounce rate.
    Let’s now see what is considered as good bounce rate. Typically, according to a survey most websites will see bounce rates fall somewhere between 26% and 70%. Hence we can conclude that a bounce rate in the range of 26 to 40 percent is excellent. While from 41 to 55 percent is considered roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

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  1. Hey maitya, here are some tips you can follow to reduce the bounce rate. Although you should know if your bounce rate is less than 40 per cent then I don't think you need to follow any of these tips at all. Although if its significantly higher then here are few things you can try. Firstly try to proRead more

    Hey maitya, here are some tips you can follow to reduce the bounce rate. Although you should know if your bounce rate is less than 40 per cent then I don’t think you need to follow any of these tips at all. Although if its significantly higher then here are few things you can try. Firstly try to provide a better overall user experience, you can do this by carefully watching out how your users behave and what influences their decisions. You may improve the first page that opens on your website or we can say your homepage, as this is the first thing they’ll see on your website so make sure it holds your user on it for longer. Generally users make up their mind in a few seconds if they want to be on the website or not, so make sure that you don’t disappoint them with speed. To speed up your site, you should optimize your images, use a Content Delivery Network, add better caching, and consider switching to a faster hosting provider. You can use videos too as they are highly engaging and grab attention more than text or even images. You can use a fullscreen video as a background, or add it next to your call of action.
    You may also plan a consistent content strategy. While many marketing experts would recommend you to experiment with different content strategies, there is also something to be said about a consistent content plan.

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  1. Basically there are two types of survey, or we can say they are classified into two broad categories. First category is on the basis of instrumentation, which can be again done in two ways, namely, questionnaire and interview. Both have their own advantages and disadvantages like, interview is moreRead more

    Basically there are two types of survey, or we can say they are classified into two broad categories.
    First category is on the basis of instrumentation, which can be again done in two ways, namely, questionnaire and interview. Both have their own advantages and disadvantages like, interview is more personal but is time consuming, while questionnaire is less time consuming but requires the other person to be literate.
    Second category is on the basis of span of time used to conduct the survey. It comprised of cross-sectional surveys and longitudinal surveys. Collecting information from the respondents at a single period in time uses the cross-sectional type of survey, while when the researcher attempts to gather information over a period of time or from one point in time up to another, he is doing a longitudinal survey.

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  1. Well there can be a lot of reasons for you to have high bounce rate. It could be a technical problem to content problem. You need to figure out what's not working with you. Check if your page is good with time or not, a lot of people are disappointed by the fact that some websites generally load sloRead more

    Well there can be a lot of reasons for you to have high bounce rate. It could be a technical problem to content problem. You need to figure out what’s not working with you. Check if your page is good with time or not, a lot of people are disappointed by the fact that some websites generally load slow and they switch to the one with better speed, nobody wishes to waste time, right?
    If you have advertisements floating all over your page then don’t trust your users to stay. Certain types of banner ads are also distracting, and they can reduce the amount of trust your visitors feel when on your site. Without trust, they are unlikely to provide you with email addresses, contact information, or payment info. Intrusive advertisements will reduce the reputation of your landing pages and diminish the value of your content in the eyes of your visitor.
    Also, the quality of copy on your landing page goes well beyond the grammar and spelling. The copy needs to quickly communicate to the visitor that you understand their problem and offer them a solution. Also it could be about presentation, a poor or unpolished visual design can distract visitors to your site, but it can also reduce the amount of time the person is willing to look at the page for purely aesthetic reasons.

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