Discy Latest Questions

  1. There are a lot of qualities that an ambassador should possess in order to be a good fit for a brand. Most importantly, a brand ambassador should represent the brand's personality and should have enough knowledge of the product and the company so as to endorse it. In today's world of internet its neRead more

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  1. Yes of course, the brand ambassadors do get paid, not just this but they also get a lot of other incentives. For brand ambassadors this is itself an opportunity to participate in public events and enhance their personal brand value. Its not easy to make yourself worth to be a brand ambassador but ifRead more

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  1. Basically, brand Ambassadors are appointed to promote a particular product, event, mission or some company. They majorly study the company's marketing goals and objectives, as well as they go through organizing trading initiatives. They also work with the sales and marketing team so as to understandRead more

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  1. According to a definition on Wikipedia, "A brand ambassador is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanRead more

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  1. Brand personality is the human traits that a brand associates with itself. Following are some reasons why brand personality is important: 1. It develops a brand image that consumers can associate themselves to and enables the development of long term relationship between brand and consumers. 2. CustRead more

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  1. Below mentioned are some types of brand positioning: 1. Lifestyle positioning: This type of positioning the main focus is on selling brand image and identity rather than the product. These brands focus is on aspirational value than the product value. 2. The problem solver: These brands position themRead more

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  1. Brand positioning is how a brand is positioned in the minds of consumers. It is how customers view a brand by associating it with emotions, feelings, traits and sentiments. Brand positioning stays in the minds of consumers and ensures brand recall.

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  1. Brand image is how consumers perceive a brand. What is the positioning of a brand in the minds of consumer. Brand image is important for the following reasons: 1. Increase in profits because of new customer acquisitions. 2. Having a brand image makes it easy to launch new products under the same braRead more

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  1. Following are the components on which brand equity is dependent: 1. Brand awareness: It is the first step in building brand equity. The customers should be aware of your brand presence. 2. Brand associations: It plays an important role in repeat sale and word of mouth marketing. 3. Perceived qualityRead more

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