Discy Latest Questions

  1. The process of differentiating yourself from others to make you stand out is known as personal selling. People do this by demonstrating their unique skills, traits or by developing new skills. Personal branding is important because it can act as a promotion tool as well for your brand. You yourselfRead more

    The process of differentiating yourself from others to make you stand out is known as personal selling. People do this by demonstrating their unique skills, traits or by developing new skills.
    Personal branding is important because it can act as a promotion tool as well for your brand. You yourself can be the face of your brand and would not need any external influencer or celebrity for the same.

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  1. While making a brand message, keep the following things in mind: 1. Your brand message should communicate your desired positioning for the brand. On listening or reading the brand message, customer segment should position it as you desire. 2. The message should be relevant to the target audience andRead more

    While making a brand message, keep the following things in mind:
    1. Your brand message should communicate your desired positioning for the brand. On listening or reading the brand message, customer segment should position it as you desire.
    2. The message should be relevant to the target audience and they should relate to it.
    3. It should communicate what you can deliver to the consumers and not over promise.
    4. Your brand message should be part of every activity that you perform.

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  1. Brand recall and brand recognition are both measures of brand awareness. Brand recall means if a customer can associate your brand when asked about a product category or when provided with a word. Brand recognition refers to a customer being able to identify your brand over rival brands from the braRead more

    Brand recall and brand recognition are both measures of brand awareness.
    Brand recall means if a customer can associate your brand when asked about a product category or when provided with a word.
    Brand recognition refers to a customer being able to identify your brand over rival brands from the brand logo, tagline, etc.

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  1. You can focus on the below mentioned points to promote a brand: 1. Advertising: You can use the various advertising channel available for brand promotion. Advertisements will increase the reach of your brand. 2. Publicity: Promoting brand through press or mass media coverage. 3. Packaging: The packaRead more

    You can focus on the below mentioned points to promote a brand:
    1. Advertising: You can use the various advertising channel available for brand promotion. Advertisements will increase the reach of your brand.
    2. Publicity: Promoting brand through press or mass media coverage.
    3. Packaging: The packaging of your products should speak for your brand and appeal to the consumers.
    4. 360 degree campaign: It involves usage of a mix of all marketing channels to promote the brand.

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  1. "Good branding has some of the following benefits: 1. Brand awareness: The logo created during the process of branding is the face of your brand. It is the aspect of brand that leads to enhanced brand awareness and recognition 2. Supports marketing efforts: Good branding acts like a supplement for yRead more

    “Good branding has some of the following benefits:
    1. Brand awareness: The logo created during the process of branding is the face of your brand. It is the aspect of brand that leads to enhanced brand awareness and recognition
    2. Supports marketing efforts: Good branding acts like a supplement for your marketing activities
    3. Increases business value: A strong brand can provide leverage to the company for future business
    4. Creates trust: Good branding leads people to believe that the company is trustworthy
    5. Generates new customers: Your loyal customers happen to do word of mouth marketing for your brand using your brand name

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  1. Below mentioned are some characteristics of brand essence: 1. Brand essence should be exclusive and should enable the brand to distinguish itself from its rivals. 2. It is intangible as it is a feeling that the customers may experience when they associate with your brand. 3. Brand essence should beRead more

    Below mentioned are some characteristics of brand essence:
    1. Brand essence should be exclusive and should enable the brand to distinguish itself from its rivals.
    2. It is intangible as it is a feeling that the customers may experience when they associate with your brand.
    3. Brand essence should be meaningful as it represents the offerings and value proposition of a company.
    4. It should be consistent with every contact that a customer has with the brand.
    5. It should be sustained over a period of time and shouldn’t fade away.

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  1. Brand personality is the human traits that a brand associates with itself. Following are some reasons why brand personality is important: 1. It develops a brand image that consumers can associate themselves to and enables the development of long term relationship between brand and consumers. 2. CustRead more

    Brand personality is the human traits that a brand associates with itself.
    Following are some reasons why brand personality is important:
    1. It develops a brand image that consumers can associate themselves to and enables the development of long term relationship between brand and consumers.
    2. Customers can position the brand better with the help of brand personality.
    3. It develops emotional connection of consumers with the brand.
    4. Brand personality makes it easy for the brand to communicate their message to the target audience.

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  1. Following is a process that can be followed for personal branding: 1. Define your target audience: It is very important to know about the target audience that you are trying to reach. Only when you have defined the taget aduience will you be able to analyze and find out about their preferences. KnowRead more

    Following is a process that can be followed for personal branding:
    1. Define your target audience: It is very important to know about the target audience that you are trying to reach. Only when you have defined the taget aduience will you be able to analyze and find out about their preferences. Knowing about the target audiences preferences will help build your personal brand.
    2. Audit and build your online and pffline presence: Communicate your brand message to the target audience through offline and online mediums.
    3. Plan strategy to reach target market: Decide how you will reach your target audience. It could be through social media, forums, blog posts, etc.
    This https://www.feedough.com/your-complete-guide-to-personal-branding/ article has indept explanation about the process.

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  1. A person who acts as face of the company and represents the company in positive light to increase the sales of its products, by enforcing their marketing and communication strategies is referred to as a brand ambassador. It is important to have a brand ambassador for your company due to the followinRead more

    A person who acts as face of the company and represents the company in positive light to increase the sales of its products, by enforcing their marketing and communication strategies is referred to as a brand ambassador.
    It is important to have a brand ambassador for your company due to the following reasons:
    1. They give a human touch to the brand. Many people believe in a product when they happen to associate a face with it.
    2. They bring your product into lime light leading to word of mouth marketing of your products.
    3. Publicity increase popularity of a product and people tend prefer your brand over rival brands.
    4. They tend to protect the brand from bad press and try to keep it in positive light.

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  1. Brand recognition is important for the following reasons: 1. Competitive edge: If a consumer can recognize your brand over your rivals, it is a great competitive advantage for you as they may prefer your products over others. 2. Improves product marketability: It means that when people can recognizeRead more

    Brand recognition is important for the following reasons:
    1. Competitive edge: If a consumer can recognize your brand over your rivals, it is a great competitive advantage for you as they may prefer your products over others.
    2. Improves product marketability: It means that when people can recognize a particular brand, they are willing to purchase it and think it is okay to pay premium to avail the product of that brand.
    3. Enhances brand equity: Brand equity increases with more and more people being able to recognize a brand.
    4. Increased market share and sales: With the increase in repeat purchase, sales of brand goes up and the brand gains more market share.

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