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    Hello, It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.The number 1 step in strategic brand management is to decide the brand positioning which the firm wants to achieve. Once you have decided on the bRead more

    Hello, It’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the truth.The number 1 step in strategic brand management is to decide the brand positioning which the firm wants to achieve. Once you have decided on the brand positioning, to implement the positioning, you need to carry out brand marketing. Once you have determined the brand positioning that you want to achieve, and once you have marketed the brand accordingly, it is important that you analyse the brand and its performance in the industry. The last step in strategic brand management is when you build value for your brand by taking various necessary measures.

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  1. Although there are many different types of brand strategies that vary based on target audiences, marketing campaigns, and budgets.So to brief here on types of branding there are 7 types of branding strategies:- 1. Name brand recognition 2. Individual branding 3. Attitude branding 4. Brand extensionRead more

    Although there are many different types of brand strategies that vary based on target audiences, marketing campaigns, and budgets.So to brief here on types of branding there are 7 types of branding strategies:-
    1. Name brand recognition
    2. Individual branding
    3. Attitude branding
    4. Brand extension
    5. “No brand” branding
    6. Private labels
    7. Crowdsourcing
    These are some of the various branding strategies so as to put out best marketing for your product.
    These terms are explained here: https://cmgpartners.com/blog/branding-marketing-strategies/

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  1. Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike "swoosh," the golden arches of McDonald's and the apple used by Apple Computers.A brand fulfills key functions for consumers and companies alike. Brands play aRead more

    Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike “swoosh,” the golden arches of McDonald’s and the apple used by Apple Computers.A brand fulfills key functions for consumers and companies alike. Brands play a role in terms of communication and identification. They offer guidance, convey an expectation of quality and so offer help and support to those making purchase decisions.

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  1. The purpose of branding is knowing and consistently living from a true identity, from a real story, so that executive leadership, sales, marketing, product, support, operations, and corporate culture all align and mature in a compelling manner that is meaningful to anyone who encounters the collectiRead more

    The purpose of branding is knowing and consistently living from a true identity, from a real story, so that executive leadership, sales, marketing, product, support, operations, and corporate culture all align and mature in a compelling manner that is meaningful to anyone who encounters the collection of people who make up a brand. A brand is the story of people headed in a direction, inviting you to journey with them.Branding as an exercise to help build a distinctive personality for the brand can do a fat lot of good to drive in business. Apart from implementing intensive marketing techniques, strategic planning and regular promotions to maintain a strong brand presence, how the company brands itself as an authentic entity in the market goes a long way in building its future.

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  1. "Some tagline examples are as follows: 1. M&M: Melts in your mouth, not in your hands 2. Verizon: Can you hear me now? Good 3. Nike: There is no finish line 4. Apple: Think different 5. Mc Donalds: I’m lovin it

    “Some tagline examples are as follows:
    1. M&M: Melts in your mouth, not in your hands
    2. Verizon: Can you hear me now? Good
    3. Nike: There is no finish line
    4. Apple: Think different
    5. Mc Donalds: I’m lovin it

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  1. An effective tagline is the one that is short, crisp, clear and catchy. A general rule for a good tagline is that it should not be more than 10 words. Try to keep the tagline as short as possible and as clear as possible.

    An effective tagline is the one that is short, crisp, clear and catchy. A general rule for a good tagline is that it should not be more than 10 words. Try to keep the tagline as short as possible and as clear as possible.

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  1. "Branding design is a marketing practice of creating visual aspects of a brand through logos, name, etc that enable people to relate to the brand with the help of symbols. It is a practice where you create a unique symbolic representation for your brand. Here are some steps of branding design: 1. SeRead more

    “Branding design is a marketing practice of creating visual aspects of a brand through logos, name, etc that enable people to relate to the brand with the help of symbols. It is a practice where you create a unique symbolic representation for your brand.
    Here are some steps of branding design:
    1. Set your business goal and personality that you want for your brand
    2. Research on the designs that exists and the kind of design you think would succeed
    3. Design the logo
    4. Design other visual elements of brand like the mascot or the kind of font to be used

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  1. "A tagline is a short phrase that clearly communicates your brand message. It is something that should leave your brand image in the minds of customers. A slogan is a communication of the company’s mission and what the company stands for. Slogan is generally long whereas tagline is short.

    “A tagline is a short phrase that clearly communicates your brand message. It is something that should leave your brand image in the minds of customers.
    A slogan is a communication of the company’s mission and what the company stands for.
    Slogan is generally long whereas tagline is short.

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  1. "Good branding has some of the following benefits: 1. Brand awareness: The logo created during the process of branding is the face of your brand. It is the aspect of brand that leads to enhanced brand awareness and recognition 2. Supports marketing efforts: Good branding acts like a supplement for yRead more

    “Good branding has some of the following benefits:
    1. Brand awareness: The logo created during the process of branding is the face of your brand. It is the aspect of brand that leads to enhanced brand awareness and recognition
    2. Supports marketing efforts: Good branding acts like a supplement for your marketing activities
    3. Increases business value: A strong brand can provide leverage to the company for future business
    4. Creates trust: Good branding leads people to believe that the company is trustworthy
    5. Generates new customers: Your loyal customers happen to do word of mouth marketing for your brand using your brand name

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