Discy Latest Questions

  1. "Brand and branding are two different things. A brand is a marketing tool whereas branding is an action. Branding is a process of creating a logo, name or a symbol that helps to enhance presence of your business offering in the market. This outcome of branding process is a brand. Branding generallyRead more

    “Brand and branding are two different things. A brand is a marketing tool whereas branding is an action.
    Branding is a process of creating a logo, name or a symbol that helps to enhance presence of your business offering in the market. This outcome of branding process is a brand.
    Branding generally involves correct positioning of your product in the market place, making a unique name for your business, writing content around your product offering to increase the approach of your products.
    A successful branding strategy leads to creation of a successful brand.
    Your brand should be such that it describes who you are and what your offerings are.

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  1. Brand architecture is a structured representation of a company's portfolio of brands, sub brands and other product offerings. It is a representation of how brands and sub brands are related. It is depicted with the help of a tree diagram where the topmost node has the master brand and then downwardsRead more

    Brand architecture is a structured representation of a company’s portfolio of brands, sub brands and other product offerings. It is a representation of how brands and sub brands are related. It is depicted with the help of a tree diagram where the topmost node has the master brand and then downwards are their sub brands and their other products.
    A brand architecture helps company’s to stay organized internally, manage perception and create synergy.

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  1. Brand identity can be referred to as a brands portrayal of itself to its target market. Apple is a great example of established brand identity. With their unique identity, they has created a loyal customer base for themselves. Another example could be McDonald's which has been very consistent in creRead more

    Brand identity can be referred to as a brands portrayal of itself to its target market.
    Apple is a great example of established brand identity. With their unique identity, they has created a loyal customer base for themselves.
    Another example could be McDonald’s which has been very consistent in creating its brand identity through the means of its tagline and other visual elements like the logo.

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  1. While making a brand message, keep the following things in mind: 1. Your brand message should communicate your desired positioning for the brand. On listening or reading the brand message, customer segment should position it as you desire. 2. The message should be relevant to the target audience andRead more

    While making a brand message, keep the following things in mind:
    1. Your brand message should communicate your desired positioning for the brand. On listening or reading the brand message, customer segment should position it as you desire.
    2. The message should be relevant to the target audience and they should relate to it.
    3. It should communicate what you can deliver to the consumers and not over promise.
    4. Your brand message should be part of every activity that you perform.

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  1. To create brand awareness, you can do the following: 1. Focus on the product: Your product offerings should meet the customer requirements. Provide a unique value proposition through your products. 2. Focus on the positioning and personality: Accurate positioning will enable you to create awarenessRead more

    To create brand awareness, you can do the following:
    1. Focus on the product: Your product offerings should meet the customer requirements. Provide a unique value proposition through your products.
    2. Focus on the positioning and personality: Accurate positioning will enable you to create awareness around your product.
    3. Limited promotional offers: Providing limited promotional offers leads to word of mouth marketing and in turn increase brand awareness.
    4. Partner with famous brands: Associating with famous brands will increase the popularity of a brand and improve awareness.
    5. Use social media: Make use of social media to promote your brand by putting out video content or any other content around the product offerings of your brand.

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  1. Brand extension can be good or bad for a brand depending on how it is being implemented. Knowing your customer segment becomes very important while brand extension. If your brand extension meets the customer requirements and sends across a consistent message as per your brand identity, it is good foRead more

    Brand extension can be good or bad for a brand depending on how it is being implemented. Knowing your customer segment becomes very important while brand extension.
    If your brand extension meets the customer requirements and sends across a consistent message as per your brand identity, it is good for your brand.
    But if a brand does extension in a totally different product category, leaving the consumers confused as to where the brand is heading and what is its future, then it can lead to brand dilution which is bad for the brand.

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  1. Brand recall and brand recognition are both measures of brand awareness. Brand recall means if a customer can associate your brand when asked about a product category or when provided with a word. Brand recognition refers to a customer being able to identify your brand over rival brands from the braRead more

    Brand recall and brand recognition are both measures of brand awareness.
    Brand recall means if a customer can associate your brand when asked about a product category or when provided with a word.
    Brand recognition refers to a customer being able to identify your brand over rival brands from the brand logo, tagline, etc.

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  1. Brand architecture is important for the following reasons: 1. Stay organized internally: When there is a brand architecture in place, it enables the organization to look at their portfolio from the perspective of a customers and determine loop holes. Determining loop holes will enable them to improvRead more

    Brand architecture is important for the following reasons:
    1. Stay organized internally: When there is a brand architecture in place, it enables the organization to look at their portfolio from the perspective of a customers and determine loop holes. Determining loop holes will enable them to improve by making changes.
    2. Manage perception: It lets you manage how your brand is being perceived by the outside world.
    3. Create Synergy: You can create a synergy among the child brands and their parent brands. This will enable consistency in your brand message.

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  1. Brand identity is important for the following reasons: 1. Having a brand identity enables the brand to develop a suitable brand image for themselves. 2. Existence of brand identity helps brands gain competitive edge over rival brands. 3. Brand identity leads to consistency which is an important aspeRead more

    Brand identity is important for the following reasons:
    1. Having a brand identity enables the brand to develop a suitable brand image for themselves.
    2. Existence of brand identity helps brands gain competitive edge over rival brands.
    3. Brand identity leads to consistency which is an important aspect of branding activities.
    4. It expresses your brand personality and enables the target segment to connect with the brand.

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  1. A brand is a identity created by a company to create awareness about their presence among the customers. Some properties a brand should possess are name, association, attributes, personality, voice and experience. A brand is a result of branding process. Now let us see what brand building is. BrandRead more

    A brand is a identity created by a company to create awareness about their presence among the customers.
    Some properties a brand should possess are name, association, attributes, personality, voice and experience. A brand is a result of branding process.
    Now let us see what brand building is.
    Brand building is a process of converting a generic product into something that that has a unique identity and stands out before the competitors.
    Brand building is a long term process and it aims at building product image which has its own value, is consistent across all media and meets the needs of target market.

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