Discy Latest Questions

  1. Brand identity may have both visual and non-visual elements. Visual elements may include brand name, its logo and tagline, brand typography styles, its color palette and imagery. Brand personality, associations and brand voice become the non-visual elements of brand identity.

    Brand identity may have both visual and non-visual elements.
    Visual elements may include brand name, its logo and tagline, brand typography styles, its color palette and imagery.
    Brand personality, associations and brand voice become the non-visual elements of brand identity.

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  1. Brand identity can be referred to as a brands portrayal of itself to its target market. Apple is a great example of established brand identity. With their unique identity, they has created a loyal customer base for themselves. Another example could be McDonald's which has been very consistent in creRead more

    Brand identity can be referred to as a brands portrayal of itself to its target market.
    Apple is a great example of established brand identity. With their unique identity, they has created a loyal customer base for themselves.
    Another example could be McDonald’s which has been very consistent in creating its brand identity through the means of its tagline and other visual elements like the logo.

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  1. Brand identity is important for the following reasons: 1. Having a brand identity enables the brand to develop a suitable brand image for themselves. 2. Existence of brand identity helps brands gain competitive edge over rival brands. 3. Brand identity leads to consistency which is an important aspeRead more

    Brand identity is important for the following reasons:
    1. Having a brand identity enables the brand to develop a suitable brand image for themselves.
    2. Existence of brand identity helps brands gain competitive edge over rival brands.
    3. Brand identity leads to consistency which is an important aspect of branding activities.
    4. It expresses your brand personality and enables the target segment to connect with the brand.

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  1. Brand identity is how a company wants consumers to perceive their brand. It is the brands portrayal of itself to its target audience. Brand identity is a combination of brand name, tagline, brand positioning, personality, etc.

    Brand identity is how a company wants consumers to perceive their brand. It is the brands portrayal of itself to its target audience. Brand identity is a combination of brand name, tagline, brand positioning, personality, etc.

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  1. Sonic branding is the association of a brand with its customer segment through the medium of sound. Sonic branding is also referred to as acoustic branding, audio branding or sound branding. It can also be looked upon as building relation between the product and its target market through latters earRead more

    Sonic branding is the association of a brand with its customer segment through the medium of sound. Sonic branding is also referred to as acoustic branding, audio branding or sound branding.
    It can also be looked upon as building relation between the product and its target market through latters ears.
    They play as much importance in brand building as does the visual elements of a brand.

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  1. You can focus on the below mentioned points to promote a brand: 1. Advertising: You can use the various advertising channel available for brand promotion. Advertisements will increase the reach of your brand. 2. Publicity: Promoting brand through press or mass media coverage. 3. Packaging: The packaRead more

    You can focus on the below mentioned points to promote a brand:
    1. Advertising: You can use the various advertising channel available for brand promotion. Advertisements will increase the reach of your brand.
    2. Publicity: Promoting brand through press or mass media coverage.
    3. Packaging: The packaging of your products should speak for your brand and appeal to the consumers.
    4. 360 degree campaign: It involves usage of a mix of all marketing channels to promote the brand.

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  1. Brand promotion is important for the following reasons: 1. Gains loyal customers for brand. 2. Builds a brand identity for long term. 3. Increases customer awareness around the brand. 4. Helps company's to gain greater market share

    Brand promotion is important for the following reasons:
    1. Gains loyal customers for brand.
    2. Builds a brand identity for long term.
    3. Increases customer awareness around the brand.
    4. Helps company’s to gain greater market share

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  1. Brand promotion is a strategy that involves informing, reminding, convincing and influencing buyers to favor a brand during their buyer journey. Brand promotion process involves: 1. Focusing on marketing of brand name and logo over individual products. 2. Building brand equity by stressing on companRead more

    Brand promotion is a strategy that involves informing, reminding, convincing and influencing buyers to favor a brand during their buyer journey.
    Brand promotion process involves:
    1. Focusing on marketing of brand name and logo over individual products.
    2. Building brand equity by stressing on company’s mission statement.
    3. Utilizing existing customer base to promote brand.

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  1. Hybrid brand architecture as the name suggests is a mixture of two or more brand architecture types. An example of Hybrid architecture is Microsoft which uses branded house strategy for Microsoft products and different architecture for Xbox.

    Hybrid brand architecture as the name suggests is a mixture of two or more brand architecture types.
    An example of Hybrid architecture is Microsoft which uses branded house strategy for Microsoft products and different architecture for Xbox.

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  1. Brand architecture is important for the following reasons: 1. Stay organized internally: When there is a brand architecture in place, it enables the organization to look at their portfolio from the perspective of a customers and determine loop holes. Determining loop holes will enable them to improvRead more

    Brand architecture is important for the following reasons:
    1. Stay organized internally: When there is a brand architecture in place, it enables the organization to look at their portfolio from the perspective of a customers and determine loop holes. Determining loop holes will enable them to improve by making changes.
    2. Manage perception: It lets you manage how your brand is being perceived by the outside world.
    3. Create Synergy: You can create a synergy among the child brands and their parent brands. This will enable consistency in your brand message.

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