Discy Latest Questions

  1. This answer was edited.

    Hello, It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.The number 1 step in strategic brand management is to decide the brand positioning which the firm wants to achieve. Once you have decided on the bRead more

    Hello, It’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the truth.The number 1 step in strategic brand management is to decide the brand positioning which the firm wants to achieve. Once you have decided on the brand positioning, to implement the positioning, you need to carry out brand marketing. Once you have determined the brand positioning that you want to achieve, and once you have marketed the brand accordingly, it is important that you analyse the brand and its performance in the industry. The last step in strategic brand management is when you build value for your brand by taking various necessary measures.

    See less
    • 0

  1. The purpose of branding is knowing and consistently living from a true identity, from a real story, so that executive leadership, sales, marketing, product, support, operations, and corporate culture all align and mature in a compelling manner that is meaningful to anyone who encounters the collectiRead more

    The purpose of branding is knowing and consistently living from a true identity, from a real story, so that executive leadership, sales, marketing, product, support, operations, and corporate culture all align and mature in a compelling manner that is meaningful to anyone who encounters the collection of people who make up a brand. A brand is the story of people headed in a direction, inviting you to journey with them.Branding as an exercise to help build a distinctive personality for the brand can do a fat lot of good to drive in business. Apart from implementing intensive marketing techniques, strategic planning and regular promotions to maintain a strong brand presence, how the company brands itself as an authentic entity in the market goes a long way in building its future.

    See less
    • 0

  1. Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike "swoosh," the golden arches of McDonald's and the apple used by Apple Computers.A brand fulfills key functions for consumers and companies alike. Brands play aRead more

    Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike “swoosh,” the golden arches of McDonald’s and the apple used by Apple Computers.A brand fulfills key functions for consumers and companies alike. Brands play a role in terms of communication and identification. They offer guidance, convey an expectation of quality and so offer help and support to those making purchase decisions.

    See less
    • 0