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  1. There are four different types of workplace communication. They are: 1. Verbal communication: It is also referred to as in person communication. Verbal communication can take place one on one or between groups through meetings. 2. Written communication: Written communication can be in the form of e-Read more

    There are four different types of workplace communication. They are:
    1. Verbal communication: It is also referred to as in person communication. Verbal communication can take place one on one or between groups through meetings.
    2. Written communication: Written communication can be in the form of e-mails, memos, text message, etc. Official communications generally take place through e-mails or memos.
    3. Body language or facial expression: These are forms of non-verbal communication. They tend to communicate the happenings of our sub conscious mind to the outside world.
    4. Phone conversations: Using phones for conversation has become evident part of our daily business communications. If the employees are not in one location this becomes a very important mode of communication along with emails.

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  1. Following are some of the reasons why workplace communication is important: 1. Teamwork: Effective communication boosts the spirit of team work and the team co-ordination is improved. Teams become better equipped to manage their activities and fulfill objectives. 2. Employee job satisfaction: When tRead more

    Following are some of the reasons why workplace communication is important:
    1. Teamwork: Effective communication boosts the spirit of team work and the team co-ordination is improved. Teams become better equipped to manage their activities and fulfill objectives.
    2. Employee job satisfaction: When there is upward and downward communication happening within an organization the employees feel they are being heard and are valued. This leads to them being satisfied with their jobs.
    3. Employee retention: Satisfied employees tend to stay longer with the organization hence decreasing the employee turnover percentage of the organization.
    4. Entering global marketplace: Employees with good workplace communication make it possible for their organization to enter global marketplaces.

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  1. Workplace communication can be referred to as any exchange of information that takes place within an organization in the form of verbal communication or non verbal communication between individuals or group of individuals. Workplace communication plays a vital role in smooth functioning of an organiRead more

    Workplace communication can be referred to as any exchange of information that takes place within an organization in the form of verbal communication or non verbal communication between individuals or group of individuals. Workplace communication plays a vital role in smooth functioning of an organization. Effective communication at workplace among the employees makes it possible for them to achieve success by accomplishing the set goals.

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  1. A sales funnel is a marketing concept where we document the start to finish sales and marketing journey of a company. A sales funnel is constructed through four stages. They are: 1. Awareness: It is a stage where you reach out to your target audience with a view to increase your brands awareness amoRead more

    A sales funnel is a marketing concept where we document the start to finish sales and marketing journey of a company. A sales funnel is constructed through four stages. They are:
    1. Awareness: It is a stage where you reach out to your target audience with a view to increase your brands awareness amongst the customers.
    2. Interest: After the awareness stage, the customers who are aware of your brand and are willing to consider your product enter the interest stage. The customers who have entered this stage are your leads.
    3. Decision: In this stage you engage the lead with your brand and products to make them realize that you are the right choice for them.
    4. Action: If you have done all things right in the above three stages then this is the stage where your lead will finally become a paying consumer for your product. This is the bottom most stage of the sales funnel.

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  1. To grow any business there needs to be a strategy in place. Listed below are some reasons why business strategy is important: 1. A business strategy enables you to leverage your strengths and finds ways to overcome your weaknesses. 2. It is through strategy that you can lay out a plan to be followedRead more

    To grow any business there needs to be a strategy in place. Listed below are some reasons why business strategy is important:
    1. A business strategy enables you to leverage your strengths and finds ways to overcome your weaknesses.
    2. It is through strategy that you can lay out a plan to be followed to fulfill your business goals.
    3. When you have a business strategy in action, efficiency and effectiveness of your business improves.
    4. You are in control of the happenings in your business.
    5. Since you know about your strengths and weaknesses, you can gain competitive advantage over your rivals.

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  1. Functional level strategy are day to day decisions to be made that will lead to fulfillment of business level and corporate level strategies. These are strategies taken as per guidelines from the top management. These are also referred to as operational strategy or tactical decisions. Functional levRead more

    Functional level strategy are day to day decisions to be made that will lead to fulfillment of business level and corporate level strategies. These are strategies taken as per guidelines from the top management.
    These are also referred to as operational strategy or tactical decisions.
    Functional level strategies are adopted across various functions of business like marketing, production, finance, etc.
    Functional level strategy gives a basic structure of how managers should function within a department.

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  1. Online reputation plays a vital role in your business. It has the following importance: 1. Since a users buying journey begins online, online reputation management enables a business or brand to create a first impression. 2. Managing public perception of your brand online will also help you to gainRead more

    Online reputation plays a vital role in your business. It has the following importance:
    1. Since a users buying journey begins online, online reputation management enables a business or brand to create a first impression.
    2. Managing public perception of your brand online will also help you to gain credibility and customer trust.
    3. Increases your visibility and hence leads to increased brand exposure.
    4. When you manage the reputation of your company well, you also tend to attract good candidates for job positions at your company.
    5. With positive online presence, you may get good customer reviews which will in turn lead to improved SEO rankings.

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  1. Online reputation management is a practice of managing people perception about a person, product, brand or company when they are looked up on the internet. It refers to how you position your brand in the minds of public using the internet. Here are some objectives of online reputation management: 1.Read more

    Online reputation management is a practice of managing people perception about a person, product, brand or company when they are looked up on the internet.
    It refers to how you position your brand in the minds of public using the internet.
    Here are some objectives of online reputation management:
    1. As the name suggests the main objective is to repair brand image online.
    2. To promote positive brand presence on the internet.
    3. To manage any negativity that exists around the brand on the internet. Like negative comments about a product, etc.
    https://www.feedough.com/online-reputation-management/ in this article you can read about how to build an online reputation.

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  1. A good leader may possess all or some of the characteristics listed below: 1. Must have a vision: It is the leader’s vision that the followers try to achieve by making it their own. 2. Good communication skills: Possessing good communication skills is a key to get people to work towards your vision.Read more

    A good leader may possess all or some of the characteristics listed below:
    1. Must have a vision: It is the leader’s vision that the followers try to achieve by making it their own.
    2. Good communication skills: Possessing good communication skills is a key to get people to work towards your vision. Communication skills not only include speaking skills but it also includes listening skills. As a leader it is as important to listen to your followers as it is to communicate your vision.
    3. Confidence: Only when the leader is confident can the followers trust them. It is the leader’s confidence in themselves and their followers that motivates the followers to accomplish goals.
    4. Persuasive: A leader’s speech should be persuasive to influence people to work for them.
    5. Decisiveness: Decision making is the most critical quality a leader should possess. Because it is the decisions of the leader that the followers look up to and it is their decisions that will affect the entire team or organization for that matter.
    6. Empathy: Listening to your followers and understanding their problems will enable the leader to know why his or her team is not performing well and come up with solutions for the same.

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  1. Laissez-Faire is a French word which means ‘allow to do’. So Laissez-Faire leadership style means letting things happen the way they are and not interfering in between. This style of leadership when followed with employees that are self-motivated and self-starters would work best. But if adopted forRead more

    Laissez-Faire is a French word which means ‘allow to do’. So Laissez-Faire leadership style means letting things happen the way they are and not interfering in between. This style of leadership when followed with employees that are self-motivated and self-starters would work best. But if adopted for employees that are complacent and need push to do tasks, it could lead to down fall of the team. Laissez-Faire leaders tend to leave the team to be on their own and do not exercise their control powers. They don’t guide their teams.

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