Discy Latest Questions

  1. Hey Hong I regularly use Statista, Think with Google, and sometimes even Pickfu to conduct online research. Semrush works for me during my research on which topic to write on, how good my competitors are doing online, and even how good am I doing online. I used survata when I wanted to conduct a surRead more

    Hey Hong

    I regularly use Statista, Think with Google, and sometimes even Pickfu to conduct online research.
    Semrush works for me during my research on which topic to write on, how good my competitors are doing online, and even how good am I doing online.
    I used survata when I wanted to conduct a survey on a large scale. These days, I just use a simple form on my website if I want feedback from my visitors.

    What research are you planning to do? Maybe I can help you with niche-specific tools then.

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  1. SEO aims at the overall optimization of the website, including both on-site and off-site optimization. It continuously promotes the development of the website from user experience, Google's algorithm and other directions. Good SEO can continuously bring conversions to the website and target audienceRead more

    SEO aims at the overall optimization of the website, including both on-site and off-site optimization. It continuously promotes the development of the website from user experience, Google’s algorithm and other directions. Good SEO can continuously bring conversions to the website and target audiences more accurately.

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  1. Following are some benefits of digital marketing: 1. Cost effective: A digital marketing campaign is more cost effective than a traditional marketing campaign. 2. Measurable: Effects of digital marketing campaign are easily measurable and hence the data can be used to forecast growth or to figure ouRead more

    Following are some benefits of digital marketing:
    1. Cost effective: A digital marketing campaign is more cost effective than a traditional marketing campaign.
    2. Measurable: Effects of digital marketing campaign are easily measurable and hence the data can be used to forecast growth or to figure out the weak points or the places where business needs to focus more.
    3. Easy user acquisition: Most people start their buying journey online. Using digital medium you can make the information about your offerings easily available to people which will increase brand awareness.
    4. Global reach: Since everything that you do will be over the internet, your global presence increases.
    5. Higher conversion rate: As mentioned earlier, since a users buying journey begins online, your conversion rates become high.

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  1. The process of advertising your companys products to the target audience through personal contact or any other media is known as outbound marketing. Outnound marketing is a traditional form of marketing and is most suited for the older customers. It is most effective in business to business scenario

    The process of advertising your companys products to the target audience through personal contact or any other media is known as outbound marketing.
    Outnound marketing is a traditional form of marketing and is most suited for the older customers.
    It is most effective in business to business scenario

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  1. Attracting customers to your retail store by providing them with wifi access and then communicating to them about your products and services and offers if any is known as WiFi marketing. It is usually done by setting up WiFi hotspots in your retail stores. WiFi marketing is a great source of collectRead more

    Attracting customers to your retail store by providing them with wifi access and then communicating to them about your products and services and offers if any is known as WiFi marketing.
    It is usually done by setting up WiFi hotspots in your retail stores.
    WiFi marketing is a great source of collecting customer data.

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  1. The product/market fit process has 6 stages. They are: 1. Problem: Identify market need. What problem is faced by the consumers that need solution. 2. Problem validation: Validate the identified problem to be sure if it is the actual problem faced by consumers. If not than update your problem statemRead more

    The product/market fit process has 6 stages. They are:
    1. Problem: Identify market need. What problem is faced by the consumers that need solution.
    2. Problem validation: Validate the identified problem to be sure if it is the actual problem faced by consumers. If not than update your problem statement.
    3. Solution: Come up with solutions for your identified problem statement.
    4. Solution validation: Test your solution by releasing it as MVP. Get feedback on the MVP.
    5. Alterations and iterations: Incorporate the feedback received and keep doing it till your product is desired by most people.
    6. Product-Market Fit: Once the validation is done, launch your product in the market.

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  1. Customer friction is anything that hinders the customer from buying your products or services. Whenever there is customer friction, a company's marketing funnel and sales funnel both get affected which affects revenue as well. A customer labels it as bad customer service by the company. This may alsRead more

    Customer friction is anything that hinders the customer from buying your products or services.
    Whenever there is customer friction, a company’s marketing funnel and sales funnel both get affected which affects revenue as well.
    A customer labels it as bad customer service by the company.
    This may also lead to bad word of mouth marketing by the customer.
    Word of mouth is an important mode of marketing and bad impressions through word of mouth may lead to loss of potential or even existing customers.

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  1. Referral marketing is a way of promoting products or services to new customers through referrals, typically through a word of mouth. Usually a good referral rate is considered above 2% and according to one source it is 2.3%, which is considered as global average referral rate, although the higher itRead more

    Referral marketing is a way of promoting products or services to new customers through referrals, typically through a word of mouth. Usually a good referral rate is considered above 2% and according to one source it is 2.3%, which is considered as global average referral rate, although the higher it is, better for your company.

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  1. Advertainment is a term used to describe entertainment that incorporates constituents of advertising. It is the practice of integrating and exercising brand communications within the content of entertainment commercials. So basically the word advertainment is a collision of advertising and entertainRead more

    Advertainment is a term used to describe entertainment that incorporates constituents of advertising. It is the practice of integrating and exercising brand communications within the content of entertainment commercials. So basically the word advertainment is a collision of advertising and entertainment. It involves strategy that’s attractive and appealing to the target audience, by engaging them using entertaining mediums, such as movies, television, songs, games, and electronic communication. It is the perfect fusion to keep the generations involved and a complete blend to create a spotlight .

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  1. Following are the steps to implement trigger marketing: 1. Find the right trigger: To be able to implement trigger marketing, you need to identify the trigger to be used in order to enhance your marketing abilities. 2. Develop the right offer: To keep your consumer engaged and to retain the customerRead more

    Following are the steps to implement trigger marketing:
    1. Find the right trigger: To be able to implement trigger marketing, you need to identify the trigger to be used in order to enhance your marketing abilities.
    2. Develop the right offer: To keep your consumer engaged and to retain the customer, you need to make them the right offer as a follow up.
    3. Immediate presentation: You need to present the developed offer to the consumers to trigger an action.
    4. Response analysis: Analyze the response of your consumers

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