Discy Latest Questions

  1. Hey Hong I regularly use Statista, Think with Google, and sometimes even Pickfu to conduct online research. Semrush works for me during my research on which topic to write on, how good my competitors are doing online, and even how good am I doing online. I used survata when I wanted to conduct a surRead more

    Hey Hong

    I regularly use Statista, Think with Google, and sometimes even Pickfu to conduct online research.
    Semrush works for me during my research on which topic to write on, how good my competitors are doing online, and even how good am I doing online.
    I used survata when I wanted to conduct a survey on a large scale. These days, I just use a simple form on my website if I want feedback from my visitors.

    What research are you planning to do? Maybe I can help you with niche-specific tools then.

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  1. When you develop a questionnaire for survey, the questionnaire is distributed to a small set of population (sample) before sending it to the entire population. This is known as pre-test. Pre-test of questionnaires plays a vital role in reducing the errors that may occur during survey. Pre-tests helpRead more

    When you develop a questionnaire for survey, the questionnaire is distributed to a small set of population (sample) before sending it to the entire population. This is known as pre-test.
    Pre-test of questionnaires plays a vital role in reducing the errors that may occur during survey. Pre-tests help researchers identify the problem areas in questionnaire that need fixing before the survey is scaled to bigger population. Conducting pre-test also make sure companies don’t have to spend on rectifying the errors after the survey is scaled to population.

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  1. Target market is a customer segment selected from multiple customer segments identified during the market segmentation phase. It is a customer segment that the business wants to focus on to provide their products and services. Finalizing target segment is an important part of a company’s marketing pRead more

    Target market is a customer segment selected from multiple customer segments identified during the market segmentation phase. It is a customer segment that the business wants to focus on to provide their products and services.
    Finalizing target segment is an important part of a company’s marketing plan. It is important to identify a correct target market for your products or services as this is the group towards which you will direct your marketing efforts. If incorrect target market is identified all the marketing efforts will go in vain and your product or services may not receive the due credit.

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  1. Your brand represents your personality and the kind of perception that people will have with respect to your brand. It is because of the existence of brand that people recognize your products or services effortlessly. Consistency in branding is expected for the above mentioned reasons. InconsistencyRead more

    Your brand represents your personality and the kind of perception that people will have with respect to your brand. It is because of the existence of brand that people recognize your products or services effortlessly. Consistency in branding is expected for the above mentioned reasons. Inconsistency in branding indicates inconsistent personality which not a must have perception for a brand. Every time there is an inconsistency in branding, you will have to put in more efforts to market your brand to raise customer awareness which means more investment. Inconsistency would also make brand recognition difficult giving your competitors an edge above you.

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  1. Demographics of a target market may include age, income, gender, religion, generation, education, etc. These are in fact the defining features of a target market. A target market will mostly have demographic details of the target group.

    Demographics of a target market may include age, income, gender, religion, generation, education, etc. These are in fact the defining features of a target market. A target market will mostly have demographic details of the target group.

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  1. Well Aakash, a tagline is not always required and by that I mean it's not really necessary to put a tagline but it can sometimes prove to be nice to have one. Its required when you want to do intensive marketing to attract the customers you can use a punch line or a tag line to describe your productRead more

    Well Aakash, a tagline is not always required and by that I mean it’s not really necessary to put a tagline but it can sometimes prove to be nice to have one. Its required when you want to do intensive marketing to attract the customers you can use a punch line or a tag line to describe your product in an interesting way.
    It has lasting impact on people’s mind its just like advertising, it can help you promote your product in a more fascinating way.

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  1. There you go, watch the video below, you'll know it better. A tagline is a short, dramatic and catchy phrase or group of words that expresses the overall benefits of your services or products. Emotion and sentiment are a very important part of a tagline. A brand promise goes deeper than a tagline. IRead more

    There you go, watch the video below, you’ll know it better. A tagline is a short, dramatic and catchy phrase or group of words that expresses the overall benefits of your services or products. Emotion and sentiment are a very important part of a tagline. A brand promise goes deeper than a tagline. It’s the statement of your company’s unique value and the wonderful benefits and promises of doing business with you. Hope you understood the main difference.

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  1. A tagline must be catchy Aakash. But simple at the same time, because overpraised tagline gives a cringe look sometimes. Start building a tagline with the purpose of your site. Decide what you have to offer. Try to be honest and use humour to show creativity. Think about your target audience and howRead more

    A tagline must be catchy Aakash. But simple at the same time, because overpraised tagline gives a cringe look sometimes. Start building a tagline with the purpose of your site. Decide what you have to offer. Try to be honest and use humour to show creativity. Think about your target audience and how to make your brand look special than the other side ones. You can look for rhythm and rhyme also to make it look better and decent. Keep in mind, Great taglines have a few things in common — they’re memorable, short, and they perfectly define a brand. Also, at times, you have to think out of the box , which is a great mind exercise but can get you a very unique tagline .

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  1. A well-defined group of consumers (customer segment) whom your business wishes to cater to with your product or service offerings. When you have a well-defined group of consumers, it becomes easy for the business to make marketing decisions as the focus segment is clear. You align your marketing ideRead more

    A well-defined group of consumers (customer segment) whom your business wishes to cater to with your product or service offerings. When you have a well-defined group of consumers, it becomes easy for the business to make marketing decisions as the focus segment is clear. You align your marketing ideas to fulfill the requirements of the selected consumer segment and hence leading to better marketing campaigns.
    Here is an article which can provide you with more insights about target marketing strategy: https://www.feedough.com/target-market-definition-examples-strategies-analysis/

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  1. No, target market is not same as market segmentation. Market Segmentation is a marketing process in which you group population on the basis of their geographic location, psychographic features, population demographics or behavioral traits. Target market is one market segment that the business decideRead more

    No, target market is not same as market segmentation.
    Market Segmentation is a marketing process in which you group population on the basis of their geographic location, psychographic features, population demographics or behavioral traits.
    Target market is one market segment that the business decides to focus on to service with their products or services.
    For example: A business which is into toy making may segment the market on the basis of demographics, may be on the basis of age. Say the segments are 0-6 years, 7 to 16 years, 17 to 24 years and 25+ years.
    Now out of these segments the business selects to cater to a particular age group say 0-6 years. This becomes a target market. In case of 0-6 years the 25+ also become a target market because generally for this age group parents are the ones who decide what toy to buy.

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