Discy Latest Questions

  1. On the basis of mode of administration survey methods can be classified into following five major modes: 1. Telephone methods: In this method you call the respondent to ask the survey questions . 2. Personal methods: This method is further categorized into in-home interviews (Interview conducted atRead more

    On the basis of mode of administration survey methods can be classified into following five major modes:
    1. Telephone methods: In this method you call the respondent to ask the survey questions .
    2. Personal methods: This method is further categorized into in-home interviews (Interview conducted at respondent’s home), mall-intercept (Interviews conducted in person at malls) and computer-assisted personal interview (Respondent sits in front of computer and answers the questions).
    3. Mail methods: Posting the survey paper in an envelope to respondent’s mailing address. The envelope should contain cover letter, questionnaire, return envelope and incentive for taking the survey (if anything promised).
    4. Electronic methods: This method consists of conducting surveys by emailing the survey questions in the body of email or through web surveys (web forms).

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  1. A well-defined group of consumers (customer segment) whom your business wishes to cater to with your product or service offerings. When you have a well-defined group of consumers, it becomes easy for the business to make marketing decisions as the focus segment is clear. You align your marketing ideRead more

    A well-defined group of consumers (customer segment) whom your business wishes to cater to with your product or service offerings. When you have a well-defined group of consumers, it becomes easy for the business to make marketing decisions as the focus segment is clear. You align your marketing ideas to fulfill the requirements of the selected consumer segment and hence leading to better marketing campaigns.
    Here is an article which can provide you with more insights about target marketing strategy: https://www.feedough.com/target-market-definition-examples-strategies-analysis/

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  1. No, target market is not same as market segmentation. Market Segmentation is a marketing process in which you group population on the basis of their geographic location, psychographic features, population demographics or behavioral traits. Target market is one market segment that the business decideRead more

    No, target market is not same as market segmentation.
    Market Segmentation is a marketing process in which you group population on the basis of their geographic location, psychographic features, population demographics or behavioral traits.
    Target market is one market segment that the business decides to focus on to service with their products or services.
    For example: A business which is into toy making may segment the market on the basis of demographics, may be on the basis of age. Say the segments are 0-6 years, 7 to 16 years, 17 to 24 years and 25+ years.
    Now out of these segments the business selects to cater to a particular age group say 0-6 years. This becomes a target market. In case of 0-6 years the 25+ also become a target market because generally for this age group parents are the ones who decide what toy to buy.

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  1. Demographics of a target market may include age, income, gender, religion, generation, education, etc. These are in fact the defining features of a target market. A target market will mostly have demographic details of the target group.

    Demographics of a target market may include age, income, gender, religion, generation, education, etc. These are in fact the defining features of a target market. A target market will mostly have demographic details of the target group.

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  1. You can start a referral program by recruiting some of the customers as influencers. Before starting with the program make sure your brand message is easy to understand and convey. Start this program by building a community around your brand. This type of marketing is more than a product and a logo,Read more

    You can start a referral program by recruiting some of the customers as influencers. Before starting with the program make sure your brand message is easy to understand and convey. Start this program by building a community around your brand. This type of marketing is more than a product and a logo, let them talk about the service, working etc. Note that your customers are your best salespeople. Customers would get most attracted to a product when they would see the satisfaction derived by the customers who have already used it. To make the process efficient try to make referrals easy.

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  1. Your brand represents your personality and the kind of perception that people will have with respect to your brand. It is because of the existence of brand that people recognize your products or services effortlessly. Consistency in branding is expected for the above mentioned reasons. InconsistencyRead more

    Your brand represents your personality and the kind of perception that people will have with respect to your brand. It is because of the existence of brand that people recognize your products or services effortlessly. Consistency in branding is expected for the above mentioned reasons. Inconsistency in branding indicates inconsistent personality which not a must have perception for a brand. Every time there is an inconsistency in branding, you will have to put in more efforts to market your brand to raise customer awareness which means more investment. Inconsistency would also make brand recognition difficult giving your competitors an edge above you.

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  1. Target market is a customer segment selected from multiple customer segments identified during the market segmentation phase. It is a customer segment that the business wants to focus on to provide their products and services. Finalizing target segment is an important part of a company’s marketing pRead more

    Target market is a customer segment selected from multiple customer segments identified during the market segmentation phase. It is a customer segment that the business wants to focus on to provide their products and services.
    Finalizing target segment is an important part of a company’s marketing plan. It is important to identify a correct target market for your products or services as this is the group towards which you will direct your marketing efforts. If incorrect target market is identified all the marketing efforts will go in vain and your product or services may not receive the due credit.

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  1. When you develop a questionnaire for survey, the questionnaire is distributed to a small set of population (sample) before sending it to the entire population. This is known as pre-test. Pre-test of questionnaires plays a vital role in reducing the errors that may occur during survey. Pre-tests helpRead more

    When you develop a questionnaire for survey, the questionnaire is distributed to a small set of population (sample) before sending it to the entire population. This is known as pre-test.
    Pre-test of questionnaires plays a vital role in reducing the errors that may occur during survey. Pre-tests help researchers identify the problem areas in questionnaire that need fixing before the survey is scaled to bigger population. Conducting pre-test also make sure companies don’t have to spend on rectifying the errors after the survey is scaled to population.

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  1. Promoting your goods, product, service, or company on the internet is web marketing, and this usually includes websites, social media, email campaigns and other wireless mediums. It uses internet to market your business among larger group of people in the cheapest way possible. An important aspect iRead more

    Promoting your goods, product, service, or company on the internet is web marketing, and this usually includes websites, social media, email campaigns and other wireless mediums. It uses internet to market your business among larger group of people in the cheapest way possible. An important aspect is that it aligns with the way consumers make purchasing decisions. Attached a video for your better understanding. Watch it out!

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  1. Dictionary meaning of bounce rate is the percentage of visitors to a particular website that leave the website only after viewing one page. Often the terms bounce rate and exit rate are used interchangeably but they are a little different from each other. Bounce rate as we know measure the percentagRead more

    Dictionary meaning of bounce rate is the percentage of visitors to a particular website that leave the website only after viewing one page.
    Often the terms bounce rate and exit rate are used interchangeably but they are a little different from each other.
    Bounce rate as we know measure the percentage of people who leave website after visiting one page whereas Exit rate measures people exiting from website from a specific page.
    Bounce rate is calculated as the total number of one page visits divided by the total number of visits on the website.

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