Discy Latest Questions

  1. You can look at some of the following metrics to measure success or failure of a social media campaign: 1. Measure the growth in volume of the people talking about your brand on social media. Look for tweets and retweets, brand mention, URL references, etc. 2. Check the reach of your campaign. MeasuRead more

    You can look at some of the following metrics to measure success or failure of a social media campaign:
    1. Measure the growth in volume of the people talking about your brand on social media. Look for tweets and retweets, brand mention, URL references, etc.
    2. Check the reach of your campaign. Measure how many people have watched your content and where. Reach could be measured in the form of organic reach, viral reach and paid reach.
    3. Engage your audience with relevant content. The likes, shares and comments on the content posted can be one way of measuring the success of your content.
    4. Monitor the analytics collected from the social media platforms and analyze the data to report actionable measures.

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  1. Target market is a customer segment selected from multiple customer segments identified during the market segmentation phase. It is a customer segment that the business wants to focus on to provide their products and services. Finalizing target segment is an important part of a company’s marketing pRead more

    Target market is a customer segment selected from multiple customer segments identified during the market segmentation phase. It is a customer segment that the business wants to focus on to provide their products and services.
    Finalizing target segment is an important part of a company’s marketing plan. It is important to identify a correct target market for your products or services as this is the group towards which you will direct your marketing efforts. If incorrect target market is identified all the marketing efforts will go in vain and your product or services may not receive the due credit.

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  1. Developing a USP is not an easy task. You can follow the steps mentioned below to develop a USP: 1. Find USP: Understand the target market for your product, analyze the target market and the competition that exist in the market. Develop a competitive advantage on the basis of results found by analyzRead more

    Developing a USP is not an easy task. You can follow the steps mentioned below to develop a USP:
    1. Find USP: Understand the target market for your product, analyze the target market and the competition that exist in the market. Develop a competitive advantage on the basis of results found by analyzing the target market and competition.
    2. Test and Refine your USP: Test your USP by having focus group discussion with people from your target market. Get feedback from the focus group and refine your USP.
    3. Communicate your USP: Once you have worked on your USP, communicate your USP to the consumers through multiple marketing channels. This will help you get edge over your competitors.

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  1. This answer was edited.

    Remarketing which is also sometimes known as retargeting, is a method of serving targeted ads to people who have already visited or taken action on your website. If we talk in terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in tRead more

    Remarketing which is also sometimes known as retargeting, is a method of serving targeted ads to people who have already visited or taken action on your website. If we talk in terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app. You can get a better insight from the video below.

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  1. Trigger campaign also known as trigger marketing or trigger based marketing, is an event based marketing strategy. For example a campaign launched to solve occurrence of a problem like the weight loss issue. These campaigns are launched to identify or bring about a change using certain triggers in pRead more

    Trigger campaign also known as trigger marketing or trigger based marketing, is an event based marketing strategy.
    For example a campaign launched to solve occurrence of a problem like the weight loss issue.
    These campaigns are launched to identify or bring about a change using certain triggers in peoples lives.
    Triggers could be email notifications or text messages to inform users to take some action or alert them that they are missing out on something like they have left products in their cart and not checkout or the product will go out of stock.

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  1. Some factors that distinguish permission marketing from interruption marketing are mentioned below: 1. The results of permission marketing are slow whereas interruption marketing gets quick results. 2. Permission marketing is a targeted marketing strategy and interruption marketing is a non-targetedRead more

    Some factors that distinguish permission marketing from interruption marketing are mentioned below:
    1. The results of permission marketing are slow whereas interruption marketing gets quick results.
    2. Permission marketing is a targeted marketing strategy and interruption marketing is a non-targeted strategy.
    3. Permission marketing is preferred by most customers whereas interruption marketing is rejected.
    4. Permission marketing is low cost and interruption marketing requires huge funds.
    5. The content shared in permission marketing is highly relevant and personalized whereas interruption marketing is non personalized.

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  1. A promotional strategy, where experience of the target audience is interrupted to present them with a promotional message is termed as interruption marketing. Listed below are some advantages of interruption marketing: 1. It comes up with quick and prompt results. Company's with large funds can adopRead more

    A promotional strategy, where experience of the target audience is interrupted to present them with a promotional message is termed as interruption marketing.
    Listed below are some advantages of interruption marketing:
    1. It comes up with quick and prompt results. Company’s with large funds can adopt this marketing strategy.
    2. It results in high profits for businesses.
    3. Interruption marketing is done on platforms that have wide reach and hence may lead to increase in sales or lead generation or customer acquisition.
    4. Interruption marketing can be done at any time. There need not be a fixed timing.

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  1. The practice of marketing your products or services through the medium of email is known as email marketing. The most important advantages of email marketing are: 1. They can be personalizes 2. They are inexpensive compared to other sources 3. Huge reach 4. Relevant to modern world

    The practice of marketing your products or services through the medium of email is known as email marketing.
    The most important advantages of email marketing are:
    1. They can be personalizes
    2. They are inexpensive compared to other sources
    3. Huge reach
    4. Relevant to modern world

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  1. When a company communicates a relevant message to the target audience at the right time, it becomes an act of moment marketing. The main aim of moment marketing is to find a way of least resistance between your brand and the consumers.

    When a company communicates a relevant message to the target audience at the right time, it becomes an act of moment marketing. The main aim of moment marketing is to find a way of least resistance between your brand and the consumers.

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  1. According to a definition, "Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts." Simply speaking we can say that in affiliate marketing you hire a third party toRead more

    According to a definition, “Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.” Simply speaking we can say that in affiliate marketing you hire a third party to advertise your product and you pay them for each customer or visitor they bring to your company or business. From the marketer’s view, it is a type of performance-based marketing in which a company rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

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