Discy Latest Questions

  1. Demographics of a target market may include age, income, gender, religion, generation, education, etc. These are in fact the defining features of a target market. A target market will mostly have demographic details of the target group.

    Demographics of a target market may include age, income, gender, religion, generation, education, etc. These are in fact the defining features of a target market. A target market will mostly have demographic details of the target group.

    See less
    • 0

  1. Your brand represents your personality and the kind of perception that people will have with respect to your brand. It is because of the existence of brand that people recognize your products or services effortlessly. Consistency in branding is expected for the above mentioned reasons. InconsistencyRead more

    Your brand represents your personality and the kind of perception that people will have with respect to your brand. It is because of the existence of brand that people recognize your products or services effortlessly. Consistency in branding is expected for the above mentioned reasons. Inconsistency in branding indicates inconsistent personality which not a must have perception for a brand. Every time there is an inconsistency in branding, you will have to put in more efforts to market your brand to raise customer awareness which means more investment. Inconsistency would also make brand recognition difficult giving your competitors an edge above you.

    See less
    • 0

  1. No, target market is not same as market segmentation. Market Segmentation is a marketing process in which you group population on the basis of their geographic location, psychographic features, population demographics or behavioral traits. Target market is one market segment that the business decideRead more

    No, target market is not same as market segmentation.
    Market Segmentation is a marketing process in which you group population on the basis of their geographic location, psychographic features, population demographics or behavioral traits.
    Target market is one market segment that the business decides to focus on to service with their products or services.
    For example: A business which is into toy making may segment the market on the basis of demographics, may be on the basis of age. Say the segments are 0-6 years, 7 to 16 years, 17 to 24 years and 25+ years.
    Now out of these segments the business selects to cater to a particular age group say 0-6 years. This becomes a target market. In case of 0-6 years the 25+ also become a target market because generally for this age group parents are the ones who decide what toy to buy.

    See less
    • 0

  1. A well-defined group of consumers (customer segment) whom your business wishes to cater to with your product or service offerings. When you have a well-defined group of consumers, it becomes easy for the business to make marketing decisions as the focus segment is clear. You align your marketing ideRead more

    A well-defined group of consumers (customer segment) whom your business wishes to cater to with your product or service offerings. When you have a well-defined group of consumers, it becomes easy for the business to make marketing decisions as the focus segment is clear. You align your marketing ideas to fulfill the requirements of the selected consumer segment and hence leading to better marketing campaigns.
    Here is an article which can provide you with more insights about target marketing strategy: https://www.feedough.com/target-market-definition-examples-strategies-analysis/

    See less
    • 0

  1. When you develop a questionnaire for survey, the questionnaire is distributed to a small set of population (sample) before sending it to the entire population. This is known as pre-test. Pre-test of questionnaires plays a vital role in reducing the errors that may occur during survey. Pre-tests helpRead more

    When you develop a questionnaire for survey, the questionnaire is distributed to a small set of population (sample) before sending it to the entire population. This is known as pre-test.
    Pre-test of questionnaires plays a vital role in reducing the errors that may occur during survey. Pre-tests help researchers identify the problem areas in questionnaire that need fixing before the survey is scaled to bigger population. Conducting pre-test also make sure companies don’t have to spend on rectifying the errors after the survey is scaled to population.

    See less
    • 0

  1. On the basis of mode of administration survey methods can be classified into following five major modes: 1. Telephone methods: In this method you call the respondent to ask the survey questions . 2. Personal methods: This method is further categorized into in-home interviews (Interview conducted atRead more

    On the basis of mode of administration survey methods can be classified into following five major modes:
    1. Telephone methods: In this method you call the respondent to ask the survey questions .
    2. Personal methods: This method is further categorized into in-home interviews (Interview conducted at respondent’s home), mall-intercept (Interviews conducted in person at malls) and computer-assisted personal interview (Respondent sits in front of computer and answers the questions).
    3. Mail methods: Posting the survey paper in an envelope to respondent’s mailing address. The envelope should contain cover letter, questionnaire, return envelope and incentive for taking the survey (if anything promised).
    4. Electronic methods: This method consists of conducting surveys by emailing the survey questions in the body of email or through web surveys (web forms).

    See less
    • 0

  1. Hey Hong I regularly use Statista, Think with Google, and sometimes even Pickfu to conduct online research. Semrush works for me during my research on which topic to write on, how good my competitors are doing online, and even how good am I doing online. I used survata when I wanted to conduct a surRead more

    Hey Hong

    I regularly use Statista, Think with Google, and sometimes even Pickfu to conduct online research.
    Semrush works for me during my research on which topic to write on, how good my competitors are doing online, and even how good am I doing online.
    I used survata when I wanted to conduct a survey on a large scale. These days, I just use a simple form on my website if I want feedback from my visitors.

    What research are you planning to do? Maybe I can help you with niche-specific tools then.

    See less
    • 0