Discy Latest Questions

  1. Typically a SEA aims to get you ahead of competitors by paying a search engine like google to improve the natural ranking of your website. SEA is considered as a part of a marketing or branding strategy. In context to that the primary objectives of SEA is to increase the click-through rate, as the nRead more

    Typically a SEA aims to get you ahead of competitors by paying a search engine like google to improve the natural ranking of your website. SEA is considered as a part of a marketing or branding strategy. In context to that the primary objectives of SEA is to increase the click-through rate, as the number of clicks on a website can quickly be increased through the posting of advertisement space. This advertising would lead to an increase in natural ranking.

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  1. SEA stands for Search Engine Marketing. SEA is a form of paid marketing model which aims to get you ahead of competitors by paying a search engine like Google or Yahoo to show your page at the top of their results. This model works by bidding on certain keywords you believe will generate valuable viRead more

    SEA stands for Search Engine Marketing. SEA is a form of paid marketing model which aims to get you ahead of competitors by paying a search engine like Google or Yahoo to show your page at the top of their results. This model works by bidding on certain keywords you believe will generate valuable visitors for your pages. It is an effective way to increase the ranking of your website. For instance the SEA service of Google, uses “Ad Rank” to determine who deserves the best position in paid search results.

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  1. Geofencing is quite effective when used for marketing and advertising. Once the strategy of geofencing is used in a specific area, this technology can help to bring in consumers with the help of special incentive and discount. One of the sources suggest that geofencing alerts are effective. AccordinRead more

    Geofencing is quite effective when used for marketing and advertising. Once the strategy of geofencing is used in a specific area, this technology can help to bring in consumers with the help of special incentive and discount. One of the sources suggest that geofencing alerts are effective. According to that survey 53% of consumers say they have received a geofence alert containing a special offer or discount and have acted on it. Another 67% say mobile alerts are always or sometimes useful.

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  1. Geo-fencing refers to drawing a virtual barrier around a location using users’ IP addresses just like your virtual addresses. Geo-targeting refers to delivering ads to people that meet a specific targeting criteria and are inside a defined radius. The key difference with geo-targeting is that it honRead more

    Geo-fencing refers to drawing a virtual barrier around a location using users’ IP addresses just like your virtual addresses. Geo-targeting refers to delivering ads to people that meet a specific targeting criteria and are inside a defined radius. The key difference with geo-targeting is that it hones in on a specific consumer criteria, such as demographics, behaviors, interests, and a person’s location. Geo-targeting can also exclude specific locations. This targeting tends to work better for larger geographical audiences because ads can be more specifically defined by demographics and keywords. This is the standard targeting strategy implemented on social media and google ads. You often need bigger geo to do this since you are not showing the ads to EVERYONE inside the geo-fence, they must also meet the targeting criteria. When it comes to deciding which is best for your marketing, keep in mind who your target customer is. If you are interested in advertising to a population of all ages and all interests, geo-fencing is perfect for you. If you are only interested in hitting only a specific consumer demographic that is more niche, then you should be doing geo-targeting.

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  1. Geo-targeting is often used to advertise to local prospects in paid search campaigns. Geo-targeting in the most traditional sense uses addresses to figure out where users are. Every internet-connected device has a unique IP. It’s like an address for your computer, tablet, phone, or wearable. The firRead more

    Geo-targeting is often used to advertise to local prospects in paid search campaigns. Geo-targeting in the most traditional sense uses addresses to figure out where users are. Every internet-connected device has a unique IP. It’s like an address for your computer, tablet, phone, or wearable. The first three digits provide a country code. The digits after that indicate specific areas within a country, down to state, city, and postal code. There is a geo-targeting application that uses location-based marketing. For example, when we sign up into a food delivery app, we’ll see options that are close to our location. And when we search for “shops near me” in our maps app, the results are an example of geo-targeting in action. Also we can use geo-targeting software to better reach your target audience. Ulta Beauty used geo-targeting to intensify the effectiveness of new store openings. Warrior Sports used Visit Optimization and behavioral audience targeting to allocate media spend to tactics that were driving visitation. The company was able to reach and engage an audience of fitness enthusiasts. These are some of the ways geo-targeting is used.

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  1. According to a definition on Wikipedia, "Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, orgRead more

    According to a definition on Wikipedia, “Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.” Simply speaking, we can say that geo-targeting is a type of marketing to a set of specific users based on their location. This can prove to efficient for retail stores with a physical location, using geo-targeting to find nearby customers is also called local awareness advertising.

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  1. Remarketing can prove to be very effective. Remarketing campaigns are effective and easy to build. They can drive a high ROI. They give you a second chance at converting those 'could-have-been' customers. If you found that people interacted with your Facebook page or blog but didn't end up buying yoRead more

    Remarketing can prove to be very effective. Remarketing campaigns are effective and easy to build. They can drive a high ROI. They give you a second chance at converting those ‘could-have-been’ customers. If you found that people interacted with your Facebook page or blog but didn’t end up buying your products, you can get them back to your site to buy. When done rightly, remarketing creates more exposure for the company’s website and increases brand impressions, brand loyalty, and also persuades users to click and return to the website. According to a survey, 26 per cent of customers retargeted will return to a website. This means that retargeting campaigns perform 10 times better than regular display banners, and offers better opportunities to convert website visitors, compared to traditional display advertising strategies.

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  1. Remarketing is one of the best options to capitalize on all that lost traffic. It basically helps to target people who have already visited your site and shown interest in your offering. It engages the target audiences who are more likely to convert into customers. This also keep your brand at top oRead more

    Remarketing is one of the best options to capitalize on all that lost traffic. It basically helps to target people who have already visited your site and shown interest in your offering. It engages the target audiences who are more likely to convert into customers. This also keep your brand at top of mind by strategically showing ads to interested audiences.
    It is an affordable marketing tactic available on a range of platforms and channels. Also, this is suitable for almost every industry.

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  1. Retargeting, generally refers to online ad placement or display ads, which target users who have interacted with your site in specific ways. Once a visitor enters your website, clicks on a product, or takes a certain action that you want them to take, a cookie is set in their browser and you can useRead more

    Retargeting, generally refers to online ad placement or display ads, which target users who have interacted with your site in specific ways. Once a visitor enters your website, clicks on a product, or takes a certain action that you want them to take, a cookie is set in their browser and you can use this information to “retarget” them with ads based on their interactions once they leave your site.
    On the other hand remarketing is often about email campaigns that are able to re-engage customers in their inbox. They use tactics like emailing a customer after they abandon their shopping cart or add an item to their wish list.
    While remarketing and retargeting have similar goals, there are some important differences in terms of strategy and who you are able to reach effectively.

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  1. This answer was edited.

    Remarketing which is also sometimes known as retargeting, is a method of serving targeted ads to people who have already visited or taken action on your website. If we talk in terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in tRead more

    Remarketing which is also sometimes known as retargeting, is a method of serving targeted ads to people who have already visited or taken action on your website. If we talk in terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app. You can get a better insight from the video below.

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