Are There Any Disadvantages Of Sales Promotion?

Are There Any Disadvantages Of Sales Promotion?
Share

1 Answer

  1. Yes, there are some disadvantages of sales promotion. They are as follows:
    1. Sales promotions can be used only for a short term sales achievement because when the incentive is withdrawn, consumer may hesitate to buy the brand.
    2. Brand image may suffer due to frequent sales promotions.
    3. Excessive sales promotion in the category would lead to commodification of the brand.
    4. Consumers would look at brand only for price deals not for the value of the product.

    • 0