Does Rebranding And Relaunching Mean The Same?
Does Rebranding And Relaunching Mean The Same?
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prashanth0011
No, rebranding and relaunching are two different things.
Rebranding means changing certain existing aspects of a brand to give it a modified new brand image whereas relaunching means launching a product for the second time mainly because the first time it was launched, consumers could not gauge the concept or it was faulty.