How Can Brand Dilution Be Prevented?
How Can Brand Dilution Be Prevented?
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Pallavi Kamat
Brand dilution can be prevented by doing the following:
1. Managing careful expansion of the product offerings.
2. Keeping the brand’s expansion efforts consistent with the existing offerings.
3. Ensure your flagship products are away from any kind of negativity.
4. If the brand is extending into dissimilar products, then the products should be separately categorized.