How Do You Calculate Response Rate?
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Maitya
Hey manushree, its not very difficult to calculate the response rate, in fact you can just do it one step. Basically the response rate is a measure of people’s response or we can say it measures how many people responded to a marketing campaign. This can be easily calculated by dividing the number of responses by the total number of possible responses. The result is to be multiplied by 100 as a rate generally comes in the percentage form.