For a startup company to be successful, one need to identify the target market. A clear target audience in mind i.e. focus the branding and marketing strategies on a specific group of people who genuinely have a need, want, or interest in the company. Talk to people.Interviews and focus groups are a great way to help you narrow down your target market. Don’t start with a really narrow audience right away, start with larger groups. Ideally, you want to build long-lasting relationships with your customers. So you need to adjust your target market accordingly.