How Do You Make A Brand Message?

How Do You Make A Brand Message?
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  1. While making a brand message, keep the following things in mind:
    1. Your brand message should communicate your desired positioning for the brand. On listening or reading the brand message, customer segment should position it as you desire.
    2. The message should be relevant to the target audience and they should relate to it.
    3. It should communicate what you can deliver to the consumers and not over promise.
    4. Your brand message should be part of every activity that you perform.

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