How Do You Promote A Brand?
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You can focus on the below mentioned points to promote a brand:
1. Advertising: You can use the various advertising channel available for brand promotion. Advertisements will increase the reach of your brand.
2. Publicity: Promoting brand through press or mass media coverage.
3. Packaging: The packaging of your products should speak for your brand and appeal to the consumers.
4. 360 degree campaign: It involves usage of a mix of all marketing channels to promote the brand.