For successfully rebranding, you can do the following:
1. Before rebranding the business needs to know what is the real need of rebranding and how rebranding will help.
2. Once you have identified the reason to rebrand, plan your rebranding activities to achieve the identified goals.
3. Don’t make drastic changes in your brand. It can confuse the consumers. The rebranding efforts should be intuitive.
4. Seek customer feedback from time to time and incorporate it in your rebranding activities.
5. Once you have completed rebranding, communicate the change effectively to your target audience.