I think reputation and talent is important. No company would want to acqui-hire unless the workforce is really, really talented. So obviously its about talent acquisition more than selling a product or service. A way to get there is Exitround, because the founding team will prioritize the ability for founders and potential buyers to connect across industries. Their system, though very new, aims to ultimately create ways to make introductions and facilitate deals between companies that would probably never meet one another otherwise — something that’s increasingly appealing seeing that there are many large non-tech companies that may see acqui-hiring as the best way to build out a new digital product division.
You can read more about it here: https://www.startups.com/community/questions/298/how-does-a-startup-go-about-getting-acqui-hired