Geofencing is quite effective when used for marketing and advertising. Once the strategy of geofencing is used in a specific area, this technology can help to bring in consumers with the help of special incentive and discount. One of the sources suggest that geofencing alerts are effective. According to that survey 53% of consumers say they have received a geofence alert containing a special offer or discount and have acted on it. Another 67% say mobile alerts are always or sometimes useful.