How Effective Is Remarketing?

How Effective Is Remarketing?
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  1. Remarketing can prove to be very effective. Remarketing campaigns are effective and easy to build. They can drive a high ROI. They give you a second chance at converting those ‘could-have-been’ customers. If you found that people interacted with your Facebook page or blog but didn’t end up buying your products, you can get them back to your site to buy. When done rightly, remarketing creates more exposure for the company’s website and increases brand impressions, brand loyalty, and also persuades users to click and return to the website. According to a survey, 26 per cent of customers retargeted will return to a website. This means that retargeting campaigns perform 10 times better than regular display banners, and offers better opportunities to convert website visitors, compared to traditional display advertising strategies.

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