How Is Brand Awareness Created?
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Pallavi Kamat
To create brand awareness, you can do the following:
1. Focus on the product: Your product offerings should meet the customer requirements. Provide a unique value proposition through your products.
2. Focus on the positioning and personality: Accurate positioning will enable you to create awareness around your product.
3. Limited promotional offers: Providing limited promotional offers leads to word of mouth marketing and in turn increase brand awareness.
4. Partner with famous brands: Associating with famous brands will increase the popularity of a brand and improve awareness.
5. Use social media: Make use of social media to promote your brand by putting out video content or any other content around the product offerings of your brand.