How To Develop A USP?

How To Develop A USP?

1 Answer

  1. Developing a USP is not an easy task. You can follow the steps mentioned below to develop a USP:
    1. Find USP: Understand the target market for your product, analyze the target market and the competition that exist in the market. Develop a competitive advantage on the basis of results found by analyzing the target market and competition.
    2. Test and Refine your USP: Test your USP by having focus group discussion with people from your target market. Get feedback from the focus group and refine your USP.
    3. Communicate your USP: Once you have worked on your USP, communicate your USP to the consumers through multiple marketing channels. This will help you get edge over your competitors.

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