There are few tactics and tips which you can use so as to increase your response rate. Firstly, the most simple and basic way to increase the response rate is with digital marketing and it can be done by giving your audience a voice in which you can ask them for their feedback. The new rule which says, content is the king is indeed true. Using interactive content is a powerful way to boost response rates because of its engaging nature. You can also host contests, to attract the response which can be accompanied by giveaways, which can act as a bait. Lastly, you can personalize the emails, so that it feels special and relatable.