How To Make An Effective Pitch Deck?

How to have a short yet effective pitch deck and what to include so that investors have the maximum clarity?

3 Answers

  1. Hey Anuj

    Unlike your BMC or any other tool used for internal communication, understanding, and validation, a pitch deck is targeted towards the external audience. You need to be sure of the purpose while writing your pitch deck – to represent your idea to the external audience and to make a great first impression.

    Usually you get a limited time to present your pitch deck so keep it short. Here’s what all you can include in it –

    1) Elevator pitch – a short but engaging introduction
    2) Problem – a real-world problem for which your target audience is actually looking for a solution.
    3) Opportunity – What’s the opportunity for your business?
    4) The product – How do you capitalize on that opportunity and what product do you plan to launch
    5) The business model – How will you operate? What will be your USP? And how will you make money?
    6) Competition – A full analysis of your competition
    7) Marketing – How do you plan to create a perfect positioning for your product and market it.
    8) Key Metrics – What is the progress till now, how have you validated your assumptions, and what are the future forecasts?

    We’ve written a great guide on how to create a pitch deck here –
    You can refer to it for more information.

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  2. The Only 10 Slides You Need in Your Pitch:

    I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.

    1)Ten slides. Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. (The only difference between you and venture capitalist is that he is getting paid to gamble with someone else’s money). If you must use more than ten slides to explain your business, you probably don’t have a business.

    2)Twenty minutes. You should give your ten slides in twenty minutes. Sure, you have an hour time slot, but you’re using a Windows laptop, so it will take forty minutes to make it work with the projector. Even if setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.

    3)Thirty-point font. The majority of the presentations that I see have text in a ten point font. As much text as possible is jammed into the slide, and then the presenter reads it. However, as soon as the audience figures out that you’re reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of synch.

    For better understanding and 10 slide infographic please visit

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