Is Stealth Marketing Ethical?
Is Stealth Marketing Ethical?
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Pallavi Kamat
Stealth marketing is unethical.
Consider a example where your product is receiving negative review and you start posting good reviews of the product without disclosing that you are part of the team that worked on the product is unethical. As your product is being reviewed negatively because its performance is poor but you trying to deceive the consumers by putting positive comments for the product is wrong.