A promotional strategy, where experience of the target audience is interrupted to present them with a promotional message is termed as interruption marketing.
Listed below are some advantages of interruption marketing:
1. It comes up with quick and prompt results. Company’s with large funds can adopt this marketing strategy.
2. It results in high profits for businesses.
3. Interruption marketing is done on platforms that have wide reach and hence may lead to increase in sales or lead generation or customer acquisition.
4. Interruption marketing can be done at any time. There need not be a fixed timing.