Advantages of personal selling are:
1. Since it is face to face selling, it is a medium for two way communication. This enables the customer to give feedback to the sales person.
2. Because the sales person is able to interact with the customer, he may be able to build trust in the mind of the customers by telling them various testimonials or doing demonstrations.
3. It is a persuasive form of marketing. A skilled sales person can easily persuade the customer and get your companys deals closed.
4. With direct selling companies can reach people who cannot be reached other wise.