Search engine optimization is a process of optimizing a website to maximize organic traffic from search engines. There are a number of benefits you’ll get of using SEO. Firstly, SEO is an inbound marketing strategy, inbound methods center on making it easy for your audience to find you when they want information and hence it targets quality traffic. Unlike SEA which is a paid form of marketing, in SEO you don’t have to pay for ads, you can earn traffic to your site with no ongoing costs at all. It leads to higher conversion rate and improves brand credibility. Apart from all this it leads to better user experience.