Social commerce also referred to as s-commerce has several benefits. They are:
1. You already have a user base on social media platform. You can leverage that for your commerce.
2. Data is the key on social media platforms. You can gauge user preferences from their social media feed and use that data for your commerce.
3. It enables ease of doing business because of the popularity of social media platforms.
4. Customer engagement can be easily brought about by using the platforms it will also help you in social media marketing.