What Are The Characteristics Of Brand Essence?

What Are The Characteristics Of Brand Essence?
Share

1 Answer

  1. Below mentioned are some characteristics of brand essence:
    1. Brand essence should be exclusive and should enable the brand to distinguish itself from its rivals.
    2. It is intangible as it is a feeling that the customers may experience when they associate with your brand.
    3. Brand essence should be meaningful as it represents the offerings and value proposition of a company.
    4. It should be consistent with every contact that a customer has with the brand.
    5. It should be sustained over a period of time and shouldn’t fade away.

    • 0