A value proposition is a promise of tangible benefit that a consumer will receive. Here are some characteristics of a value proposition:
1. Roots in the business: Since value proposition is a promise of benefit to be received, it cannot be false or based on assumptions. It should explain the purpose of business.
2. Focus on the benefit: It should be based on the benefits that you have to offer to the consumers.
3. Crafted considering the target market: While writing the value proposition, target audience should be kept in mind.
4. Is Unique: It should be unique and should address customer needs.