Every coin has two sides. Similarly advertising has its own disadvantages as well. They are:
1. Advertising is an expensive affair. Advertising cost is eventually borne by the customer as the product price is increased to bear the advertising cost.
2. Since it is one way communication, customer engagement is lacking in advertising.
3. If the message does not get through to the consumer, it gets them confused.
4. Advertisements are sometimes designed in a way that it misleads the consumers.
5. Because of good advertising, sometime inferior products are also considered to be good products and their sale increases.