What Are The Disadvantages Of Interruption Marketing?
What Are The Disadvantages Of Interruption Marketing?
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Pallavi Kamat
Following are the disadvantages of interruption marketing:
1. Since interruption marketing is a kind of intrusion, it is not preferred by potential customers.
2. It is a non-personalized way of marketing which may not be acceptable to some customer segments.
3. It is one way communication and does not generate customer engagement.
4. Low returns are another possible disadvantage because of rejection from potential customers.