What Are The Factors That Influence Consumer Behavior?

What Are The Factors That Influence Consumer Behavior?

1 Answer

  1. Consumer behavior is the study of how consumers make decisions about what they need, want, and desire and how do they buy, use, and dispose of goods.
    Following are some of the factors that influence consumer behavior:
    1. Personal factors: Personal demographics like age, gender, income, occupation affect individuals preferences and hence the behavior.
    2. Psychographic factors: A persons attitude towards a product or an individuals lifestyle can heavily influence their buying behavior.
    3. Socio-cultural factors: The group that a particular individual interacts with play a vital role in their behavior towards a product or a service. It influences their preferences for brands as well.
    4. Motivation: The Freudian theory and the Maslow’s theory explain how a consumer decides to buy anything.
    You can read https://www.feedough.com/what-is-consumer-behaviour-ultimate-guide/ article to know anout the theories and also how consumer behavior works.

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