What Are The Five Levels Of Relationship Marketing?
What Are The Five Levels Of Relationship Marketing?
Share
Sign Up to our social questions and Answers Engine to ask questions, answer people's questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people's questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Prachi
Relationship marketing has five levels. They are basic marketing, reactive marketing, accountable marketing, proactive marketing and partnership marketing.
1. Basic marketing: This is the first stage of relationship marketing which involves customer acquisition and the initial sales process.
2. Reactive marketing: In this stage, the business reacts to the observed consumer behavior and tries to adopt strategies meeting those behaviors.
3. Accountable marketing: This is a stage, when business reaches out to customers to receive suggestions related to business improvements.
4. Proactive marketing: Here the business works on improvement of their product even before the customer has provided any feedback to try and meet the user needs.
5. Partnership marketing: It involves partnering with other businesses or companies to provide improved user experience.