What Are The Five Levels Of Relationship Marketing?

What Are The Five Levels Of Relationship Marketing?

1 Answer

  1. Relationship marketing has five levels. They are basic marketing, reactive marketing, accountable marketing, proactive marketing and partnership marketing.
    1. Basic marketing: This is the first stage of relationship marketing which involves customer acquisition and the initial sales process.
    2. Reactive marketing: In this stage, the business reacts to the observed consumer behavior and tries to adopt strategies meeting those behaviors.
    3. Accountable marketing: This is a stage, when business reaches out to customers to receive suggestions related to business improvements.
    4. Proactive marketing: Here the business works on improvement of their product even before the customer has provided any feedback to try and meet the user needs.
    5. Partnership marketing: It involves partnering with other businesses or companies to provide improved user experience.

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