The five stages of brand recognition are rejection, non-recognition, recognition, loyalty and preference.
1. Brand rejection: When a customer avoid products of your brand because of negativity around it.
2. Brand non-recognition: When consumers can’t differentiate between your brand and the competitors brand.
3. Brand recognition: This is a stage in which consumers identify your brand by it’s logo, tagline, etc.
4. Brand Loyalty: A stage in which customers do repeat purchase of products from your brand.
5. Brand preference: Consumers give importance to your brand over others.