Hello, It’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the truth.The number 1 step in strategic brand management is to decide the brand positioning which the firm wants to achieve. Once you have decided on the brand positioning, to implement the positioning, you need to carry out brand marketing. Once you have determined the brand positioning that you want to achieve, and once you have marketed the brand accordingly, it is important that you analyse the brand and its performance in the industry. The last step in strategic brand management is when you build value for your brand by taking various necessary measures.