“A Customer Relationship Management approach has four main objectives:
1. Improved Customer Satisfaction: Improved customer satisfaction through constant interactions and better product or service offerings with lead to customer loyalty or stickiness.
2. Improving efficiency of your business: Stream lined processes due to CRM means business efficiency.
3. Expand your customer base: CRM helps to gain new customers.
4. Enhance your sales and support team: Since CRM enables stream lining of processes, it also enhances your sales and support team.
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