What Are The Steps Involved In Experiential Marketing?
What Are The Steps Involved In Experiential Marketing?
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Pallavi Kamat
Experiential marketing can be done by following five main steps. They are:
1. Determine the aim behind experiential marketing: Do you want to do it to answer customer queries about brand or to develop a long term relationship with customers.
2. Strategizing the route: Finalize how you want to achieve the aim that you have determined for your brand.
3. Creating an impactful experience: Create an experience that stays with the customers. Only then will you see positive result in sales.
4. Designing a step by step guide: With the help of this guide employees should be able to design an effective plan for experiential marketing.
5. Creating a chain: Once the experience is delivered, it should be promoted so it reaches more customers and new customers are obtained.