Following are some five steps that can be followed for brand building:
1. Understand your target audience: It is very critical to know what your target audience wants and desires. Only when you know their needs can be build a desirable brand and your brand will reach out to people.
2. Do a competitor analysis: Know who are your competitors. Study and analyze them to understand what are the points which will give you an edge over them and what are there strengths which could pose as a threat for you.
3. Develop a Mission statement: A mission statement enables you to communicate what is the purpose of your business. It specifies your business goals and objectives which is an important part of brand building.
4. Create a unique brand entity: Your customer should perceive your brand to be something unique and something that stands out from the available competitors.
5. Earn consumer trust: Only when a consumer trusts your brand will you be able to grow it.