What Are The Three Target Market Strategies?
What Are The Three Target Market Strategies?
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Maitya
The S-T-P marketing process you are asking for are the three main activities of target marketing i.e. segmenting, targeting and positioning.
Segmenting markets based on customer traits.
Targeting the segments with specific types of messaging.
Positioning the brand for success in a competitive market.
Also one can state that pursuing entire markets with one marketing mix, concentrating on one segment, or pursuing multiple market segments with multiple marketing mixes are same strategies.