What Are The Two Types Of Market Research?

What Are The Two Types Of Market Research?
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  1. Market research can be classified into following two types:
    1. Problem-identification research: It is a research that is undertaken to help identify problems that are not necessarily visible on the surface but exist or are likely to arise in the future.
    Problem-identification research may include market potential search, market share research, forecasting research, etc.
    2. Problem-solving research: It is a research that is undertaken to help solve specific marketing problems.
    Segmentation research, product research, pricing research are some types of problem solving research.

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